User experience is a vital part of digital transformation. When brands put their customers’ or clients’ needs before their own, transformation becomes more tangible.

Customer satisfaction and skill and top motivators when it involves implementing a digital transformation strategy, but where does content fit into the puzzle?

Content is that the engine that drives modern marketing and also the customer experience, but despite being an integral part of any marketing strategy. While 77% of companies say they need a content marketing strategy, is yours geared towards achieving digital transformation?

When developing your content strategy, ask yourself these questions…
What causes you to unique?

If you would like to master the digital landscape, you wish to outshine the competition. With 70% of marketers investing in content marketing, it’s not enough to only have a technique, it has to be kick-ass. Your potential customers have to know what causes you to better or different so as to succeed to your fullest potential.

Digital transformation is all about shaking up the establishment, rethinking old models, and experimenting with new technologies. So, if you actually want to indicate you’re more agile and capable of responding to your customers than the competition, your USP should be at the forefront of your content strategy.

Are you using the proper format and channels?

Ultimately, you would like to be reshaping and reframing the way you reach your audience. Consider the customer journey and the way you'll be able to be more innovative and adaptive together with your content strategy. Further your reach with support tools that address the problems your clients and customers could also be experiencing, like chatbots.

Have you looked internally?

Digital transformation starts with some radical housekeeping, and you actually can’t get anywhere without having digital-savvy leaders in situ driving the ship. But how does one empower people to figure in new ways? If only there was a way to curate relevant and reliable materials to induce everyone on board… oh wait…

Are you giving yourself enough time?

Digital transformation can’t be achieved overnight, and neither can revamping your content strategy. Throwing together a content strategy is like writing your final school assignment the night before,

except you can’t send an email to your professor soliciting for them to ‘rethink your final grade’.

Be thoughtful in your approach and rather than rushing through your approach, be mindful of how you'll be received and what you'll be able to do differently to accelerate a more streamlined approach to content.

Measuring the success of your content strategy

If you’re finding yourself saying things like “we can’t measure the success of content” or “it’s not well worth the money”, you’re probably viewing content as more of an expense than a business asset.

Instead of twiddling your thumbs and complaining about metrics, it’s time to start out measuring the ROI of your content efforts because without this information you won’t be ready to improve the varied stages of the buyer’s journey.

Without web traffic, there's no revenue

Web traffic is one of all the most common measurements of success for content marketing strategies and if you truly want to remodel your digital model, this can be one place to begin. Besides gazing at raw traffic numbers, you'll be able to also have a look at how your traffic is growing over time and where it's coming from.

Is it referral traffic? Is it coming from organic social or paid social media marketing? These are all important metrics you ought to be analyzing and considering when measuring the effectiveness of your content marketing. Without using digital metrics to define your digital transformation strategy, it’s hard to judge if your organization is adapting and thriving within the digital environment.

The customer experience

One of the most effective KPIs to trace through digital transformation is that the customer experience. Tracking how your users and customers are interacting together with your content on and off-site can assist in giving you insights on adoption.

If you wish to implement a content strategy that will help your business achieve digital mastery, get in grips with our strategy experts today.