Once Upon a Time….

There once was a time when if we sought information on a topic or to resolve an issue, we'd traipse right down to the local library to appear for a book to answer our query.

Once we had located a relevant book we might normally go straight to the Contents Page or Index to search out the specified information, in order that we didn’t just read the full book.

All Change...

Then came along the web and now with a click of a button, this information is instantly available in seconds. If you're lucky, your website will are available the primary set of searches, but remember so will your competitors too, and simply because a visitor has chosen to click on your link doesn’t mean they're going to stay there.

According to Hubspot, 55% of tourists spend fewer than 15 seconds on a website! a bit like the book scenario your website has to have content or index-like function. So how does one do that without it looking just like the inside a book?

Clear, Concise, and inventive

By ensuring that your Home Page, About Us, and main Services/Products page is concise. nobody wants to spend time trawling through a load of text, the actual fact isn't anyone has time to nowadays. Content should be short and snappy with bullet points that link to additional pages within the website that get in more detail. These pages will be slightly wordier because the visitor goes to have an interest in the content.

Make your content interesting, use images, videos, and infographics were possible to interrupt up text and to stay visitors engaged. the cruel reality is, is that if a visitor should search on your website for the data they have for over 15 seconds they need just bounced off and gone to go to a competitors’ website.