Across every corner of the world, approximately 3 billion people use social media.

With that equals an eclectic range of individuals from different ethnicities, races, genders, sexualities, religions, ages, locations, languages, abilities, so forth.

If you’re looking to have interaction with various audiences, then understanding a way to create content that may appeal to the masses, or multiple target demographics for that matter is crucial to success.

That means moving your audience towards a specific action or feeling, keeping them entertained, informed, educated, inspired, etc.

Today, we’ll target a way to make your posts accessible, relatable, and understandable to as many of us as possible.

Let’s start with the intense stuff, Emojis.

Plain and simple; use yellow emojis
Call them the ‘Simpsons-Esque emojis’ if you may. Everything from smiley faces, to sad, confused, and yes, even vomiting emojis and more, can are available handy when wanting to convey a message in ‘emoji form.’ employing a yellow emoji makes it abundantly clear that your ‘chosen characters’ don't have a selected race or skin tone applied. This way, you’re not excluding any particular race.

Use different gendered emojis
In late 2019, Apple extended a heavily anticipated release of gender-neutral emojis on its then-newest version of iOS.

But if you don’t have a phone with these emojis, do must worry. Simply use multiple genders in your post to indicate you’re not excluding any gender (might not get on purpose, but we don’t understand how people will read into things).

Let’s say you’re posting about web development and would really like to incorporate an emoji of somebody behind a visual display unit. rather than posting only the male ‘technologist’ emoji, post both a male and feminine. ?‍??‍?

Simple, but it works.

Hashtag Know-How

Capitalize your hashtags
Screen readers struggle to read hashtags presented in an exceedingly singular word #suchasthis. By capitalizing the primary letter of every name, #SuchAsThis allows screen readers to differentiate between each word.

Use hashtags or mentions at the tip of the post you create on social media
Even sighted people struggle to read an unbroken line of text.

For folks that are visually impaired or blind and need assistive technology to enable them to read copy through the ability to listen, using hashtags within the text can interrupt the flow of words for the reader. Users will hear “at” and “hash” whenever there's one.

Using hashtags and mentions at the tip of a post shows you've got considered every member of your audience.

Be Diverse In Your Images

Use images on your social media platforms that include EVERYONE. Your customers will identify with companies after they see people like themselves reflected in your marketing.

It’s not enough to mention you're a various business; you've got to point out it too.

Think about it. If you’re using stock photographs on your business page, and your business targets all genders, then you may want to incorporate a healthy balance of photos between all genders.

Videos are Important too

Using captions in videos empowers users to be ready to engage along with your content in numerous formats. Hearing-impaired users are going to be able to engage with the useful information presented in your video.

You’ll find many mobile users will browse their devices with the sound turned off, but creating content that may be easily consumed through differing kinds of viewing habits widens your available audience.

Using the proper Language

Your copy must reflect the values of current times.

Our lives have changed, then has our copy. as an example, it’s best to mention “thoughts and well wishes” instead of “thoughts and prayers” as not all customers could also be religious or engage in regular prayer.

It is equally as important to use the correct language when it involves more sensitive subjects, like people with a disability.

Notice how we worded the above ‘people with a disability.’

We try this by specializing in the person, not the impairment. Best practice language is to use a ‘person with a disability instead of ‘a disabled person’. Person-first language shows your audience that your content is about the person, rather than their disability.

Customers work with businesses once they feel welcomed and represented, which makes being ‘more inclusive’ more important than ever.