A quick search online will uncover a variety of claiming that writing attracting, captivating blog articles and writing for SEO are two entirely various things. What a load of baloney. Good blog posts do both.

Now, of course, there are caveats. For starters, nobody wants to read War and Peace about bathroom tiles. Nor do they expect to go through poetic, lyrical prose if you sell cars. they require to find out the who, what, why, and the way – as quick as possible. By doing this, you may maximize your potential reach and influence your target personas.

Then there's SEO. Google updates its algorithm constantly. Sometimes it'll be to your benefit. Other times, you'll be scratching your head and wondering what you probably did to fall out with the enormous. last, Google algorithm updates have addressed content and usefulness. Of course, there are always updates regarding backlinks, however, usability and search intent has been the core focus for a few time now. This year, the large news is that the Core Web Vitals may be unrolled in May 2021 which focuses on user intent, website usability, and authority.

How To Write SEO Friendly Blog Posts

So, where does writing SEO-friendly blog posts fit into all this? Well, it should come as little surprise that Google champions content that addresses your user's needs. Google particularly enjoys content that answers concerns and presents these answers in a fresh and enticing way.

Basically, it’s all about offering value to your visitors.

With this data, we now begin to know more about the way to write SEO-friendly blog posts. Google sets the goalposts and it’s up to content marketers to create sure that they score with each attack. this suggests that content marketers should be savvy about the content they create.

In this power guide, we explore a way to write SEO-friendly blog posts that remain captivating and interesting. By ticking boxes along with your audience and Google at the identical time, your blog is going to be well on its way thanks to those golden coveted page one rankings.

1. SEO Heading Tags.
2. SEO Meta Descriptions.
3. Answer Real Questions.
4. Internal & External Links.
5. Good Keyword Selection.
6. Summary.

Now, let’s discover everything you wish to grasp for writing SEO-ready blog posts that meet the strain for successful blogging in 2021. If you're short on time, be happy to click any of the links above to skip to the section that interests you most.

-Include SEO Page Headers

Page headers, or heading tags, tell Google what the various sections of your blog article are going to be about. for instance, during this article, the primary header (h1) is that the title of the blog post. This signals to Google that we'll be explaining the way to write SEO-friendly blog posts.

Let’s say that users are searching ‘writing for SEO’ or ‘how to jot down for SEO’, by adding relevant headers that exactly match a possible search phrase, you're maximizing your chances of users finding your content. Ultimately, Google looks for the header and snippets before they give the impression of being at the body text to spot the subject and also the intent.

Next, you would like to treat Google as you'd a person's. We are the masters of skim reading and Google operates similarly when first assessing your content. Once Google’s algorithm has read the title, it'll then dive into your primary headings to know more about what you're addressing. this can be where
and
Tags play a crucial role.

Page headers break the content into sections – point one, point two, point three – and then forth. Your
tags are subheadings of the first heading, your
. Then,
and
tags should be used as nested headings underneath a selected
tag. try and consider your headers because of the chapters of a book.

As an example, your content page headers could seem like this:

<h1>– the way to Write SEO Blog Posts
///<h2>– Basics Of SEO Blog Post Writing
/////<h3>– 1. Adding Page Titles
/////<h3>– 2. Include SEO Meta Descriptions
///<h2>– Advanced Writing Tips

And so on, so forth.

Within each heading, you'd in fact write valuable information that addresses the topic. Please note that page headers aren't to be confused with page titles. to seek out out more about page titles, head on over to our article which explains the way to write title tags for superb SEO performance.

Add SEO Meta Descriptions

If you're not adding page titles and meta descriptions to your posts, you're neglecting a fundamental aspect of SEO. Through WordPress, you have got many plugins that will assist with helping you to remain on top of this including Yoast SEO & Rank Math as leading solutions.

A meta description is an HTML tag that’s wont to describe the content of an internet page. It appears below the URL on Google’s computer program results and could be a concise description (155 characters max.) as an example, a meta description could look something like this:

Page Title: the way to Write SEO Friendly Blog Posts

Meta Description: Follow these top ten tips and find out how to jot down SEO-friendly blog posts. From using headers to adding alt tags and identifying efficient keywords, here’s what you wish to grasp.

Now, this can be obviously just an example but there are some golden rules to follow when writing effective meta descriptions.

-Keep them short and sweet (1 to 2 sentences max.)
-Always include your primary target keyword
-If relevant, add a call-to-action
-ensure all meta descriptions are unique
-Write meaningful and descriptive content.
-Be emotive

Remember, there are likely to be many similar posts. ensure that yours stands out with the search results. If you would like to rank above competing content, writing a standout meta description is a vital part of your on-page SEO checklist.

Answer Real Questions.

Okay, so you've got your topic headers, page title, meta description, and therefore the structure of your article sorted. What next? Well, the subsequent step is to think about the explanation for creating your blog. Now, there are a couple of high-level reasons for creating a blog: to diversify your content and improve the authority of your website. However, there's something else: to answer any questions that your audience has.

Google completes over 40,000 search queries globally every second! In 2020 in Australia, the highest five search queries were:

-US election
-Coronavirus
-Fires near me
-Coronavirus Victoria
-tissue

All five search terms paint an image of 2020. But that aside, is there the simplest way that you just can frame your content to unravel questions that users are asking? after all, all you wish to try to do is ask and answer valuable questions, like ‘how to jot down SEO-friendly blog posts.’

Do this and Google will recognize the worth in your content. this can improve your page ranking. regardless of what number bells and whistles your content as if you don’t address the core needs of the searcher or improve the readability of your answer, don’t expect Google to elevate your page rank.

The best thanks to working out what your audience is asking are to try to do some keyword research. discover the foremost common search terms for your sector. they'll be something like ‘plumbers in Victoria’ or ‘blog SEO checklist’. Once you recognize what people are looking for you'll be able to tailor your content – and your keywords – around what users are trying to find.

Link To Other Resources

Once you have got written your content, it’s time to link to other helpful resources. If you often blog, you will want to link to supporting articles on your website which provide further explanation. Failing that, if you're referencing factual information, it's important to link to those facts. rather like a news source would be referenced within an article, your content should make note of other valuable resources.

Remember, Google could be a library of knowledge. simply because some information isn't readily available on your website, it doesn't mean that you simply cannot link to a different website to further help your visitor. After all, rankings are great but the concept here is to be helpful to your visitors.

Understand Keyword Selection.

Without the correct keywords, you have got little hope of attracting the visitors you wish to your website. It’s really that straightforward. Shrewd content marketing is about identifying those search terms that your audience is searching for and incorporate them naturally into your content.

But how does one know what your audience is searching for?

Simple. Research.

If you would like to spot those keywords that folks are trying to find, there are several approaches that you simply can take. One such way is to go to Google Keyword Planner. Here you’ll discover keywords and find search volume and forecasts. the upper the search volume and also the lower the competition, the more likely you're to hit the jackpot with keyword(s) which will facilitate your to extend your ranking.

Enter your products, services, or specific words related to what your website is all about into Google Keyword Planner and you'll be able to find out:

-The words and phrases that folks use to go looking for that product or service online
-the amount of competition for specific keywords within digital marketing
-the quantity of daily online searches either locally, nationally, or globally for those specific keywords

Now, you'll be able to take this one step further and acquire a sympathize with what keywords are popular at a selected moment by testing Google Trends. If you see that searches are rising for a selected keyword or phrase that's relevant to who you're and what your website is about, it’s probably a decent idea to include it on your website, right?

One important factor in grips in mind is those obvious keywords don’t usually perform further as specific keywords or phrases. So, something like a way to write a blog post for SEO is way more likely to perform better than, say, an SEO blog post.

Don’t forget too that long-tail keywords account for 70% of website searches. They are, in terms of keywords anyway, the goblet of SEO. Why? Your web content will face less competition, and you’ll have a far better chance of pinpointing exactly what people are searching for.

One final point: the main target of your keywords should evolve over time. Trends shift, products, and services become obsolete. Terminology changes. By conducting periodic keyword research, you make sure that you specialize in the correct keywords which will appeal to your audience which you won’t miss out on vital marketing opportunities.

Writing SEO Blog Posts Summary.

The days where keyword stuffing content, adding some links and virtually plagiarising articles from someplace else online are long gone. Today, Google – and more to the purpose – audiences, are way more sophisticated. you've got to travel above and beyond.

Good content is paramount. It ends up in links, shares, tweets, and folks returning to your website repeatedly. you'll have the best-looking website that ticks all the boxes with links, optimized sitemaps, calls to action, and more. However, if your content is garbage then Google will soon start to click and drag your domain to the waste bin.

There are few better ways to instill brand authority and find people talking about who you're than answering search queries with valuable information. the advantages of blogging for SEO go far beyond the traffic that you simply will acquire for every article. By following these simple steps on the way to write SEO-friendly blog posts, you'll be able to take care that every blog you write from hereon ticks all major boxes for both Google and your visitors.