The ‘S’ in ‘HTTPS’ is so important.

Earlier this year Google announced that they'd start to display a ‘Not Secure’ take-heed call on sites that don't have an SSL certificate. But even now, months after the announcement was made,

we are still seeing websites out there that don’t have SSL certificates. HTTPS is crucial for two reasons. One, it keeps your data secure, and two, it keeps your customer’s data secure.

It Increases Security

Credit card numbers, passwords, or other sensitive information that you just won't want to be accessible to the everyday hacker is put in danger each time it’s entered into a site that doesn't have an SSL certificate.
HTTPS is “HyperText Transfer Protocol” with “Secure Sockets Layers” included. SSL (the acronym for Secure Sockets Layer) may be a security protocol designed to create Internet transactions safer and safer. You’ll find them totally on eCommerce websites, as these forms of sites have to be ready to keep financial data secure but are additionally used on any site that will gather sensitive data, like passwords or emails.

It Fills Visitors Confidence

For me, seeing that a website contains a green padlock next to the URL or an ‘S’ in ‘HTTPS’ gives me a decent level of confidence during a site and almost no hesitation when it involves entering my personal details into the location.
Like me, more and more customers are getting increasingly attentive to internet security and fraud and know to seem out for the padlock symbol when buying online. Having an SSL Certificate installed on your website gives customers confidence in your site and confidence that their details and payments are being transmitted securely. If you are doing not have this in situ, like me, some customers might choose to not purchase from you, and rather than a competitor.

It’s SEO Friendly

Looking at the SEO side of things, when Google announced they were tightening au courant online web security, they made clear that any websites that don’t have an SSL certificate will see significant drops in their computer program ranking positions, so using HTTPS will make your rankings appear higher.

Furthermore, something I briefly mentioned earlier, Google has also introduced HTTPS changes into its Chrome browser, which now notifies users if the location they're visiting encompasses a standard HTTP with a ‘Not Secure’ warning in situ of where you'd normally find the green padlock.

Was It Worth It?

Why not? the price of adding it to your site is barely a tiny low fee. But ensuring that your data of your customers is safe from attackers is over worthwhile.