So, you’ve spent a tiny low fortune having a brand new website designed and developed or you’ve given your existing web platform a lick of recent paint. What now?

How does one confirm you're driving quality users to your website and more importantly, how does one track the success of your site?

At BridgeWeb we are upfront and honest with all of our clients and if we are 100% honest, there isn’t one proven method that matches every business type exactly. But with over 20 years of experience within the digital sector, we all know some surefire ways to get and grow those all-important audiences.

Get Involved With SEO

Everyone you confer within digital marketing will tell you that you simply will need an ongoing computer program Optimisation strategy. SEO isn’t something to be ignored. Yes, getting a brand new site design helps along with your rankings, having a simple-to-navigate site for both users and search engines is paramount to gaining places within the rankings but it's what you have got planned for the positioning going forward post-launch that’s important.

Blogging is that the perfect thanks to introducing new content to your website on a daily, weekly, monthly basis. the sweetness of blogging is that you simply can keep things professional for business-related content, but you'll be able to even have a touch little bit of fun for internal content around your staff, etc.

While shooting up new blogs sounds like fun, there's still other work to complete a day after day to stay your rankings strong.

At BridgeWeb we work with our clients to make up a listing of keywords, their search traffic, and on a monthly basis, how well they're ranking. performing on these keywords when turning out with content is critical to track your site's progress against the words and phrases you would like to be sought for. If things need improving, this is often an excellent thanks to building up a concept of action around your keywords.

While we discuss words lots when it involves SEO, images also help your rankings. we wish to form sure that every one of your images is optimized for the web and has all the relevant descriptions and titles.

At BridgeWeb we try and avoid “blackhat” SEO techniques by spamming your site with keywords that have zero to try to do along with your business or products. it would surprise you, but Google will actually negatively score your website for this.

Work On Your Social Skills

No matter what your business or product, there'll be a social media platform to suit your requirements. build up a faithful following on any social media channel gives you a solid platform to speak news, new products/services, and new content on your website. Social media is here to remain, it allows for a continuing stream of referral traffic and will not be ignored.

Depending on your audience will dictate which social media platforms you invest time and sometimes, money in. Is your business very B2B orientated and does the thought of running a Facebook or Instagram page sound just like the wrong fit? Don’t worry, many organizations get amazing engagement from platforms like LinkedIn and even Twitter for B2B messaging and advertising.

Remember, like your blogging, attempt to have a balance of posts – mix things up a touch bit, if you have got an office birthday, pop a fast tweet up with an image. you may be sat thinking, this isn’t visiting drive business to my website, but it'll drive engagement and help increase your follower base. Increasing your followers gives you a greater opportunity to focus on your business, products, and services to a greater audience.

Don’t worry if you've got a busy schedule and therefore the thought of sitting down and writing days and days worth of social content is overwhelming. The BridgeWebBots are here to assist. Armed with the foremost up to this point social software, we are ready to work on practically every social media platform for all of our clients. Worried about out-of-office posting? Don’t worry, we've got you covered for that also – even for Instagram!

Invest In Some Advertising

Yes, we will hear you from here – you’ve just invested in a very new website, so why must you invest extra money in advertising the fact? Well, if you wish to succeed in new users, sometimes you've got to bite the bullet and put your hands in your pocket and pay a touch. Don’t worry though, you'll be able to invest a conservative amount of cash and really see some quick results. Combined with new advertising platforms from Facebook, Instagram, Twitter, and LinkedIn – you'll be able to really define your audience meaning you'll engage with those potential customers that you just really need.

Shout It From The Hilltops

If you have got an existing customer base on your CRM don’t forget to urge the foremost out of your data. Obviously, with the upcoming changes to data protection with GDPR, you would like to create sure that your customers have agreed to be marketed to.

Regular email updates to your customer base could be a good way of communicating new products, services, and news. 20 years ago, you'd have had to style, print, and post a newsletter dead set your contacts. Don’t worry, the longer term is really here! Working with our clients, BridgeWeb creates, builds, and sends bespoke newsletters monthly, sending out thousands of emails to new and existing customers.

Keep Your Website Secure

Is your site secure? We don’t mean is that the CMS password protected, what we mean is, is that the site secure for your users? Recently, Google announced that sites that don’t carry an SSL certificate would see a bit visit their rankings. Google as an entire looks favorably at sites that are trusted, secure, and authorized so why shouldn’t you have got a legitimate SSL certificate on your site?

Track and Analyse

Doing all of the above will be plenty to trace and analyze. However, using the foremost up so far software and social media tools the team at BridgeWeb can run detailed reports and engagement stats for any of our clients.

Want to understand what was your best post on Instagram? we've got you covered. Want to grasp what your competition posting schedule is like? Give us the names and that we can sort that out for you. If you would like to understand how users are becoming to your site and what pages are the foremost popular and what pages need improvement, we are able to run bespoke reports to inform you. really need to understand the demographics of your followers on social media so as to higher improve your messaging? we are able to work that out for you.

Every client of BridgeWeb receives a bespoke client report at the tip of each month, no hidden stats for hard to read analysis, we tell you in black and white how well your digital marketing is performing.