As you step back with a sigh of contentment and appearance at your shining new website all probably think to yourself the exertions have finally paid off. You now have a good marketing tool for your prospective customers to seek out you and check you out.

Time to require a well-earned break!

Well after all you'll be able to if you would like to, but one of all the foremost common mistakes companies make is to not feed their website so as for it to grow. Websites are all about content and this suggests constantly adding and updating to produce new content. Visitors expect more nowadays and need to determine and learn new things each time they land on your website. After all, if you don’t give them a reason to return, why would they?

So why update your content?

It’s all about the SEO
Simply put search engines are there to assist people to seek out what they're trying to find easily and quickly. If you update your website often with new and relevant content, then search engines identify that your website could be a consistent source of recent information and reward you for it. Points are awarded to your website which enables it to gradually move up the listings within the search results, thus bringing more traffic to your website. Simples!
The Boomerang Effect
Ask yourself the question, if I came and visited your site today, and so came back next month and also the month after would anything of changed? If the solution isn't any then you ought to be considering adding new content. If you obtain a replica of a magazine and also the following month it had identical articles and also the month then – how long would you continue purchasing that magazine? Your website is not any different. Give your visitors a reason to return, and often.
Big Brother is watching
Marketing activity is notoriously difficult to live, but that’s the wonder of online activity – it will be measured! Via Google Analytics or your own CMS system, you'll be able to see what content is being read and the way visitors are navigating your website. This information is invaluable when it involves understanding what content is attracting and interesting visitors. By tracking the effect on performance you'll be able to make changes that make a positive effect.