All businesses are being badly laid low with the pandemic and therefore the financial services market is not any different. The term ‘business as usual’ has not been appropriate since the start of 2020.

To survive, the industry has to become rather more digital savvy, using new ways of promoting to draw in new customers whilst improving relationships with existing ones.

Digital marketing and financial services

However, the financial services industry is heavily regulated and this is applicable to everything it does, including advertising and marketing.

Not a step is often taken or a word written unless it's fully compliant.

Apply this idea to digital marketing and you'll be able to see that it's to be tackled very carefully.

No matter the dimensions of your business, your role is to shield and extend your finance branding whilst taking care of customers. an expert web agency can facilitate you to try to do this in ways in which are compliant and which conform with regulations.

There are several ways of doing this:

Focus on communication

not only with clients but with employees too. Use your website to tell clients of how Covid has effects on the business and the way they ought to get in contact with you whilst most office is working on a skeleton staff. Extend this communication strategy to employees, being sensitive to individual situations whilst setting up place some working rules.

Furloughed staff is also spread everywhere the country, acting from home bases, but this doesn’t mean that communication has got to disintegrate. listen to email, phone, messaging, and even video conferencing. When each member of staff is kept within the loop then customers aren’t left scrabbling around within the dark after they make contact.

Make sure that everybody is sharing the identical CRM database in which customer information is added to the system in real-time. This prevents clients from having to repeat themselves after they get up-to-date.

Tackle marketing head on

don’t wait until problems start to occur. Be proactive. Maybe the products you were promoting aren't any longer so relevant because Covid has changed what customers are trying to find. Put yourself in their shoes and concentrate on promotions that may grab attention.

Take a step back, re-evaluate, and appearance at what suits this pandemic.

Concentrate on ways during which you'll be able to boost your ROI whilst catering to customer needs. If you had any non-digital marketing events planned, cancel them.

Focus on getting your customers to use online banking or apply for products online by using the digital tools offered by you. With people moving out of the cities, banks, property brokers and lenders might want to re-look at their mortgage products.

Look at ways within which you'll help customers who are also struggling. this might be by extending overdrafts or removing interest from overdrawn accounts for a collection period.

This will get clients on your side, illustrating that you just care. Keep them on your side long after the pandemic is over with things like this:

-Payment deferrals (skip a payment)
-Waiving minimum balances
-Eradicating transaction fees/monthly service fees

Make it easy for purchasers to speak to you, whether it's by phone, text, live chat, or via private messaging in social media.

The important thing to try and do now could be to use digital marketing provided by a financial services web design agency to realize the trust of your clients. Help them to pander to the present economic climate, understanding their worries and showing how you as experts can make things better.

Financial website design and SEO

Never has web design for finance been so important. Refresh the news on your site daily, promoting products and services that match current consumer needs.

Talk to your website agency about web design for financial services, creating a personalized ‘login’ page for every client.

This will not only hold their personal data but also promote personalized offers. persisted the website provider’s server, the positioning is going to be secure and encrypted for extra safety.

Attention also must be paid to SEO. Search terms that were suitable before will have changed because people are trying to find various things.

If you don’t control SEO in-house, refer to your website developer. they're going to be able to facilitate yours by ending in-depth research and identifying what your new SEO approach should be.

If you've got blogs and articles on your website, make them relevant to this economic climate by updating keywords.

Support clients by using blogs to inform them about products and services that may help during these difficult times.

Use digital marketing to extend customer numbers

Now is the best time to use digital marketing to extend customer numbers.

Simultaneously, you want to take care of the purchasers you have already got, showing the business’s human side which the corporate understands their concerns thanks to Covid.

If you didn’t use digital marketing within the past, now's the time to induce a handle thereon. With more people trapped indoors and even acting from home, traditional marketing isn't any longer visiting be so powerful.

Financial service businesses that still pump money into it are visiting see disappointing results.

The Coronavirus has forced people to embrace the digital side of life. Once the virus is in check, likely, life will never be identical again with the road out of lockdown continuing down the digital path.

As well as making good use of social media and emails, your customer service team must get on their toes. the quantity of calls from consumers goes to rocket so your telephone lines or online support must be ready to house this. If you don’t have a live chat facility on your website, now could be the time to speak to your web agency about getting one.

Going forward

Because of the pandemic, the role of the financial advisor has changed. If you had one view of your ideal customer before, this may have changed, as will the customer persona.

Only by making good use of digital marketing and website design services are you able to help customers navigate the present Coronavirus wave.

Look after them and that they will remember you when things return to some style of normal going forward.