Getting traffic to your store is one thing, but getting them to convert is another. Many online marketers often experience this dilemma when their traffic is sort of solid but their sales remain stagnant.

Although traffic holds a deciding role in your store’s conversion rate, many other factors also inherit play marketers often overlook. during this article, we take the chance to share 5 main reasons why your sales are stagnating while your traffic keeps coming.

Content Development

Content is that the key determinant behind every conversion. Without enticing content your conversion funnel is worthless. Throughout the stages, from awareness and gaining interest, to desire and action, content plays an important part within the customer’s conversion journey.

A good web copy allows the vendor to relay their unique selling proposition, brand message, and merchandise value effectively to their visitor.

This increases their conversion potential and improves your brand image with the target customer. you'll be able to use attractive catchphrases, stunning punchlines, verbal ornamentation, and a small number of adjectival fireworks to jazz up your copy. When your content is rich, compelling, and structures, a visitor that lands on your homepage, product page, or the other CMS page, they're going to spend longer to grasp what you have got to supply.

Navigation

It’s a standard mistake among designers and marketers. In attempts to square out from the competition, designers develop a singular type of navigation menus that ultimately do more harm than good. These menus lack usability, intuitiveness, and other key elements that determine user experience. Menus that solely specialize in aesthetic leverage often fall behind on their functional points and become a number one cause for bounce rate. From a usability report by KoMarketing, 37% of respondents claimed poor navigation menus were the most reason that made them leave the website.

In the following example, the Toronto Trail Blazers website was experiencing a decline in sales while their traffic remained constant. In the image below, their navigation wasn't optimized from the user experience and lacked several areas like textual orientation, color depth, mobile responsiveness, and vertical layout.
After a revamp within the navigation menu, the location experienced a 62% increase in revenue and their traffic increased exponentially.

Navigation takes up a vital role within the visitor’s onsite experience and it certainly is some things you can not afford to devastate.

Design

If the content is what engages your customers, page design is what retains them. Your page design is liable for many key performance indicators of the conversion funnel. From aesthetics and negative spacing to formatting and textual elements, good web design can facilitate your stay prior to your competition and engender a positive user experience for the user.

Ideally, your design should advocate what your company stands for, its corporate identity, value proposition, and the way effectively it can communicate its message to the visitor. Websites that invest in
good web design has always cultivated the next conversion rate than people who neglect this important aspect.

CTAs

Call to action or CTA is that the most underrated graphical element in digital marketing. Surprisingly they're also the foremost important ones when it involves traffic and conversions. A CTA is anything that contains a link to the conversion page/form. It is a catchphrase, a button, an image, video, or maybe an animation.

CTAs have the ability to effectively prompt action from the user and score leads for the merchant. But creating lead scoring CTA takes a really carefully vetted approach that involves several factors like color psychology, technical writing, graphic design, and a touch little bit of development. It’s a team effort and must be very specific to your target niche.

What may fit for one online store might not necessarily work for you so an honest understanding of your target market is vital.

Page Loading Speed

Page loading speed accounts for a serious part of your conversion success. Studies have consistently shown how a quick-performing page ends up in better conversions and helps the website get ranked better. When the page loads faster, it naturally increases the likeliness of the customer to complete the targeted action.

According to a survey by skilled. co, 47% of consumers expect a webpage to load within 2 seconds or they leave the website. From a test conducted by mPulse Mobile, pages that loaded within 2.4 seconds had a 1.94% conversion rate while those who loaded after 5.7 seconds had a conversion rate of 0.6%. Walmart experienced a 2% improvement in conversion rate for each 1 second that they reduced in their page loading time.

Although seemingly small, these increases hugely impact the website’s conversion rate that may translate to numerous dollars in revenue. for instance, if a website produces sales worth $10 million annually, a rise of twenty-two can mean a $200,000 increase in its revenue.

Final Takeaway

Conversion rate is a wholly different measurement and contains a vast disparity from web traffic. If your conversion rate experiences a downfall, the traffic may remain identical but the number of users converting on your website will go down.

This is why you need to treat it differently from in your digital marketing stratagem and allocate dedicated practices to boost it.

Reworking on these 5 key areas has helped the world’s leading online retailers and e-commerce giants to recover their leads and boost their revenue generation.

They will certainly work for you yet.