Knowing how important responsive design is for websites, it's quite worrying to understand that quite 60% of websites don’t make use of it. If you're one among these website owners, then you represent the category of two-thirds of websites that do their business no favors.
But how does one rectify this?
It’s very easy – simply find an SEO website design company that can make your website responsive. At the identical time, they're going to be sure of your program optimization strategy and improve your SERPS (search engine results pages)
It’s all about getting prior to the group and aiming to the amount 1 spot on Google before your competitors do.
Here are some of the explanations why responsive web design is nice for SEO.
-Your website will accommodate multiple devices. this suggests that when users view via different devices, your website will adjust automatically. Even once they switch between mobile, tablet, and desktop, your website will look precisely the same. They won’t have the effort of getting to center and out and can have precisely the identical viewing experience. At an identical time, search engines can easily crawl and index your site, so most are happy. If your site isn’t responsive, search engines like Google must crawl and index many versions of your site to determine how it functions on different devices. This automatically pushes your rating down with the program, thus keeping you far from the quantity one spot.
-Responsive websites get boosted. Google will actually give your website a ranking boost if it's mobile-friendly i.e. responsive. They decided to try to do this once they realized that over 60% of searches are now made up of mobiles, like smartphones. With this search rate expected to grow, it's essential that your website is conscious of mobiles if you wish your SERPS to boost.
-Your website speed will increase. Viewers of your site don’t want to attend for it to load. If it isn’t viewable within some seconds, they're likely to travel elsewhere. Then you have got a true problem. this is often particularly important for clients that view your website whilst on the move, from a mobile. After all, with such a lot of websites available that load instantly, if yours is one that doesn’t, they're not visiting wait around. Not only will you lose them now but they'll also make attention to not return to your site within the future, given their bad online experience. By making your website responsive, the loading speed is fast for all devices.
-Your bounce rate will remain low. have you ever clicked on a website so clicked off more or less immediately? When visitors to your site do the identical, this can be mentioned as your ‘bounce rate’. Google is consistently crawling websites to watch bounce rates, adjusting your SEO ranking accordingly i.e. downwards. If your site isn't responsive, then your bounce rates are surely visiting rise. If this is often you, find an honest website designer quickly that may make your site responsive. This way, visitors to your website will persist with you.
-Vastly improved user experience. When your users have an excellent experience, your SEO rankings improve. they have to seek out their way around the site easily and find exactly what they're trying to find, whether it's a particular page or a product/service. after they enjoy their time spent on your site, they're visiting stay there longer. After all, why leave after you are having fun?
-Cost-effectiveness is achieved. you must not have to spend money on PPC ads or expensive digital marketing if your site is fully responsive. this can be a way more cost-effective way of boosting your SERPS rankings.
-Your back-links get boosted. consider link-building because of the bricks and mortar of your SEO strategy. The more credible and authoritative the websites that are backlinking to your website, the higher for your business. specialize in quality over quantity and you're on the correct track. Google takes note of backlinks, regarding them as proof that you just are taking care of your site users and providing them with high-quality content. due to this, your ranking in Google is boosted.
-Duplicate content must go. Don’t think that you just can save time and money by using identical content across different sites. If you have got several websites, they all need a variety of content. Google doesn't look favorably upon duplicate or copied content. However, if you have got over one domain, keep your contact details identical across all platforms.
-Get more shares on social media. How good will or not it's for your business when mobile users begin sharing your content across various social media sites? Sound good? If you wish to travel viral your content must be highly consumable across mobiles. With 80% of social media activity happening across mobile devices, if your website isn't responsive, you're visiting lose out on such a big amount of SEO benefits.
-observe Google’s algorithms. Google has an 85% share of the market when it involves search engines, so upset them at your peril. on condition that Google boosts your site in keeping with how responsive it's, making use of responsive web design becomes a must-do.
Responsive web design and SEO benefits
As are often seen, the SEO benefits of constructing your website responsive are huge. If you wish your business to succeed, you actually cannot afford to not have a responsive company website. because it boosts your Google rankings, more customers come your way.
Google is made for users, not for website owners. Because more and more people want to access the net via a mobile device, Google acts on their behalf. If your website isn't user-friendly then Google will reprimand you accordingly.
Upgrading to a mobile responsive website is admittedly a no-decision decision. By planning ahead, you're ensuring that your responsive design will end in a far more welcoming website for everybody that desires to use it.
When working with an online designer, make their job easier by mapping out your SEO strategy and laying out the vision of the website before he starts to make it, making it responsive.
By putting time aside to pre-plan, you may develop a transparent picture in your head of where you would like your business – and thus your website – to be.
This can then be put to good use after you do keyword research for your mobile content strategy.
Keep your eye on the ball.
Focus on what kind of customers you wish to achieve and what you would like to inform them. this may then form the groundwork for your responsive web design, leading to a robust SEO strategy that will carry your business forward.