Ready…set…SELL! Ever wanted to grasp the way to WIN at a successful E-Commerce Campaign, and CRUSH your goals? Keep reading. “Don’t push people to where you wish them to be; meet them where they're.”

Wise words were spoken by Meghan Keaney Anderson, Former VP of selling at Hubspot.

So, what's E-commerce marketing?

According to our friends at Hubspot, E-commerce marketing is that the act of driving awareness and action toward a business that sells its product or service electronically.

Let’s say you’ve always sold comic books during a physical store, but wanted to expand and increase your sales. due to the wonderful (and wacky) world of the net, you totally can. With the correct travail and strategy, this might mean more cash in your pocket.

But how? Social media marketing campaigns, program marketing (SEM) which incorporates both program optimization (SEO) and paid to advertise (Google Ads), and email campaigns are just a few of the ways businesses can win visitors to create purchases online.

BridgeWeb Hot Tip #1: With the increase (and rise, and rise, and rise) of retail sales connected to e-commerce, the time to urge the creative juices flowing, and execute strategy behind a well-executed online e-commerce campaign, is NOW.

Ask yourself; Where are my customers visiting FIND ME online? More importantly, are you THERE to be FOUND? If you answered no, it’s time to implement a concept (and hey, that’s totally okay. After all, growth and positive change might be on the horizon).

By taking advantage of invaluable marketing platforms and methods, you’ll be able to develop a powerful e-commerce marketing strategy in no time.

We’ll move the chase – many businesses are marketing online. That’s why a well-implemented E-Commerce campaign is incredibly important.

Businesses will go where people go, so it’s unsurprising that this can be indeed the case.

No e-commerce-based business will win customers and sales during a ‘noisy,’ competitive environment without an imaginative, full-funnel marketing strategy.

Search Engine Marketing (SEM)

SEM can involve pay-per-click (PPC) campaigns, which give your business exposure on the highest spots on computer program results pages.
Let’s put ourselves into the shoes of the magazine store owner. They’ve done some research, and know that lots of individuals are googling a selected reasonably magazine that they sell – comic books for youngsters under 10 years old. They perform in-depth keyword research and find out what terms people are typing into Google. Google Ads may be a wonderful tool that will help them reach their customers.
Think of Google Ads as an auction.
When someone types a word or phrase (referred to as a probe query) into the search bar, Google then checks if that question has keywords that advertisers are ‘bidding on. The magazine store owner might bid on ‘comic books for young kids,’ or other popular search queries. Put simply, PPC campaigns help customers discover a link to your page after they type search terms that match that of your campaign. this sort of E-Commerce campaign can work wonders and helps sellers reach people trying to find their product via program.

Email Marketing

Are you thinking; does Email marketing even work anymore? Well, the solution is YES. Its value is huge within the vast and wonderful world of e-commerce marketing.

The best part about email marketing is that you simply can automate it, and target buyers at different stages of the buying journey.
Two samples of tactic-driven email marketing include an abandoned cart email and a post-purchase follow-up email. within the former instance, someone may have left an item in their cart without following through and executing a procurement. BAM – we email them reminding them to test out (and maybe even offer them a touch extra incentive to shop for, like free shipping or a small discount).
A post-purchase email elicits a level of care, thanks, and gratitude to your buyer that you just care about them beyond a purchase.
As your customer ascends through the customer value journey, you'll be able to ask them to finish a review and share their experience of your product and/or service.

Responsive, clean, and sleek website design could be a MUST.

It doesn’t matter what stage your customer is on the customer value journey, if your website isn’t designed to CONVERT, you won’t win any sales.
Think of your website as a robust marketing tool that you just will MARKET towards. Once we get people onto the website, we want them to proceed with a particular action – which, within the case of e-commerce, is often buying a product.
Ensure your website is responsive on any device (laptop, tablet, phone, so forth). confirm you dot the website with Call To Actions throughout and make it easily navigatable. With almost everyone online nowadays, people can pick a poorly designed, cheap website from a high-quality one. A poorly designed one could turn customers away or doubt the credibility/safety of the positioning (and in the end that job of getting them there within the first place too!).

BridgeWeb Hot Tip: Write a Transformational product page copy.

People won’t hunt for your product. They’ll rummage around for the answer or transformation your product can deliver. Your product and/or service is that the vehicle that’ll transport them thereto solution.

Ask yourself, what TRANSFORMATION will this product achieve for the buyer? How will it change their BEFORE STATE to their AFTER STATE?
Optimize your product page with punchy, creative, and imaginative descriptions that hook the readers’ attention, and convey their ideal after state to them. They’re more enticed to shop for.

If you sell vegetable seeds, as an example, use product-driven keywords that not only include the name of the merchandise but a solid, straightforward description that contains a better chance of generating an end in Google if someone searches for it.

One of the largest perks of E-Commerce comes all the way down to Customer Reviews

One of the foremost well-known and used e-commerce campaign tactics you'll use to spice up your conversion rate is customer reviews.
People love reading real-life reviews from, well, real-life people. It gives them a way of reassurance and might strengthen their trust in an exceedingly brand. Unless you happened to stumble upon an individual during a shopping mall or speak to someone via Word of Mouth, you traditionally weren’t exactly able to discover what others thought of that product and/or service. Online reviews remove this obstacle.

THE WRAP-UP
With such a large amount of exciting tools at your disposal, generating e-commerce sales online is SUPER exciting. With some strategic campaigns by your side, you’ll attract visitors to your online store in no time. Cha-Ching!