All too often we hear about small business owners, freelancers & non-tech-savvy people signing up to those ‘free’ website builders, like those that rhyme with ‘SIX’ or ‘one-and-done.

the explanations behind choosing these products over an avid web design agency are pretty obvious: They’re super quick to line up (you can have your website up and running in 1 hour) and they’re seemingly cheap compared to a bespoke website. That’s all well and good, but are you actually getting a bargain for your money? Or does one get what you pay for? Here are just one or two reasons why you ought to stand back from cheap, DIY website builders:

Google doesn’t like them

One of the foremost important aspects of your website is for patrons to seek out you on search engines like Google. Search engines will regularly ‘crawl’ your website and rank it accordingly, addicted to an oversized number of various factors like content, usability and website quality. after you choose a template on a DIY website, you’re effectively choosing the identical website that tens of thousands of individuals have already chosen and are currently using, which is taken into account as duplicate content and can affect your ranking. additionally, the bulk of these ‘SIX’ websites still use Flash, which is outdated. Put it this manner, have you ever sought something in google and located a DIY website at the top? or perhaps page 1?

The free templates don’t look great

I’ve had an honest study of what’s on offer from the DIY website builders, and therefore the template designs are pretty poor. Sure, a number of them look okay, but the bulk is very basic, with a scarcity of functionality.

They’re not as cheap as they appear

Let’s take our trusty example that rhymes with ‘SIX’… Ignoring their most simple plan which is worthless, you’re gazing at a price of slightly below $62 each year. This one is described as ‘for personal use, which should be taken literally. It comes with a lowly 3GB of storage and 2GB of bandwidth. to elucidate the bandwidth, the common website is now quite 2MB. Say a typical visitor to your website views 5 of your pages, that’s 10MB. Your website would crash within a month if you received just 7 visitors each day.

Don’t expect great customer service

If your website does go down, otherwise you need help with something, you’ll need to speak to their customer service. one in every of the worst experiences of everyone’s lives has to call up those large call centres with the hope of eventually getting through to someone who can facilitate yours. Personally, I’d persist with local companies who can facilitate yours in a second. And no call centres.

Customisation

Don’t expect much when it involves customising your website precisely the way you would like it. DIY website templates are built cheaply and in large quantities so as to form it seem to be there's an enormous amount of choice on offer. In reality, you’ll standstill with a web site that you just can’t take further because of an absence of customisation.

They’re not mobile-friendly

Most of the templates aren't mobile-friendly, and if they're, they’re horribly coded and search engines will acquire thereon. Over 50% of internet users now search using their mobile phones as their primary device, which implies being mobile responsive may be a necessity. Don’t leave it to a free template or you’ll have very bad results.

programme optimisation

Even with all of the SEO experience within the world, your DIY website will unfortunately not make it to the highest of Google. this can be because of a scarcity of SEO options for those templates, which is able to negatively impact your business. Your website is there to be found and to show visitors into customers, which won’t be possible with a DIY website.

Slow loading times

One of the foremost important factors for your website is how briskly it loads. Just some tenths of a second can make the difference between a buying deal and a lost customer. We regularly hear about those who have purchased a DIY website but are unhappy with the speed of their website.

they'll limit your potential

Sure, you'll be able to get a site up and running quickly with these options, but in the majority of cases, you’ll realise that you simply need something extra which is just unachievable from a DIY website builder. All of a sudden, you’ll have to pay extra for these tweaks. You’ll even be tied right down to their rules and restraints, with no other option but to pay them or lose your website entirely.

So what’s your point? Do business with BridgeWeb rather than them?

To an extent, yes, we might like to do business with you. Companies like BridgeWeb can give you most more and provides you with the pliability and SEO knowledge to essentially make something out of your website, something which online web builders can’t do.

If you wish your business to actually succeed, it's worth investing that tiny bit more into your online presence to permit you to induce a true return on investment. Your website also will be future-proof, 100% responsive across many devices, and can have the potential to be at the highest of Google for your required search terms.