Firstly, let’s put our cards on the table, our business may be a certified Shopify partner. This initially makes us look quite biased on the topic of which eCommerce platform to decide on for your online store.
But truly it’s a choice we also had to form - the explanation we based our entire business around Shopify is that we believe it’s currently the simplest eCommerce platform on the market. Therefore it should be the plain choice for our potential clients.
It's Designed For eCommerce
The big stand-out reason when assessing the variability of various solutions available for your shop should be that Shopify is only and fully an eCommerce platform. This often-overlooked reason is gigantic, I can’t overstate it enough. it'll affect every aspect of your web store now and in the future.
The design and build of your online store are going to be hugely stricken by this fact, from the rear office of the positioning to how easy it'll be to form adjustments to the shop going forward. We believe this can, for the bulk of stores, have a bearing on the standard of the webshop that's produced.
Going forward you'll be able to also rest assured that Shopify as a business is focused entirely on helping their customers create successful eCommerce stores. All of their future developments are in pursuit of this, as will their blog, their partnerships with other businesses, and their subscription packages.
When choosing a platform for your online store, it’s hugely important that Shopify is only for eCommerce websites. Their platform and focus are to assist their customers to create successful stores.
It's Scalable
Regardless of the dimensions of your business, Shopify can work for you. the essential subscription package is affordable for businesses just starting out, and also the package that you just get for this can be fantastic. It gives customers access to tools that in years past would only be available to large businesses, by giving everyone access to those tools allows them to compete with the large guys. My favorite example of this is able to be triggered emails, including abandoned cart emails, a key tool in retargeting visitors. Another would be Shopify’s self-learning recommended products engine, a key tool in both generating sales and increasing average order value.
For bigger businesses, Shopify becomes even more flexible and has further advanced features. It’s the platform of choice for a few massive online stores like Gymshark, Skinnydip Toronto, Emma Bridgewater, and lots more.
When pondering scalability and future-proofing your business, a crucial consideration is bandwidth. Or to place it very simply, what percentage of visitors and orders your website can handle at just once. With Shopify your online store is hosted on their servers, this suggests there's no risk of your site crashing irrespective of how big the frenzy of shoppers is. There also are no additional costs supported bandwidth or the number of holidaymakers you've got.
When picking a replacement eCommerce platform, you would like to understand that if a top blogger, celebrity, or television show features your product, your webshop can handle it. Nothing is worse than getting your big opportunity and blowing it.
It’s Fast and Reliable
On top of the technology needed to scale your business easily, Shopify also provides you with the tools to create your website both fast and reliable. Again, historically these tools wouldn’t are available to small and medium-sized businesses.
As a store owner, you don’t have to know the ins and outs of those tools - just ensure your web designer or web design agency does. Using lazy loading, a CDN and dynamic image sizing your site is on a par with the larger players within the market.
You also don’t should worry about security, Shopify automatically updates regularly which not only ensures your site uses the newest security methods but it also ensures that it works across the newest devices and browsers. I’d also say that in our experience the technical support provided by Shopify if there are any issues is superb.
Lastly, I’d add that the Shopify community could be a big plus to the platform. From a design and development point of view, there is a fantastic ecosystem to share ideas and solve each other's problems. From a store owner's point of view, it implies that the Shopify app store is great, it’s stuffed with add ons and products for your site which will provide you with that extra little bit of functionality that you’re after.
It's Affordable
Finally, we come to cost and to be honest, observing the various platforms available for your store there’s not plenty of difference. Certainly, after you take a look at the larger picture for your business and what you would like to realize, the prices are low. this can be true not just of Shopify except for all of their main competitors. In my opinion, it will be completely faraway from the equation, which allows you to appear fairly the least bit the choices and easily pick the most effective platform available - I feel this is often Shopify.
