Two magic words: SMS Marketing.

Also referred to as Text Marketing or Text Message Marketing, this savvy digital marketing gem has several nifty tricks up its sleeve.

If you’ve ever found yourself wondering just how effective SMS Marketing may be, we’ve got all the answers here for you.

Advantage ONE – SMS Marketing encompasses a Strong Engagement Rate

Now now, simply because we may survive our phones, doesn’t mean we’re immediately visiting read every email, answer every telephone, or hear every voicemail.

And if you’re sitting there feeling guilty about it, don’t. We’re all somewhat guilty of neglecting one kind of communication or another.

Text messages, on the opposite hand, are often read as soon as they’re sent.

Sending and receiving text messages is ingrained into our day-to-day lives. SMS is used by several people, so engagement shouldn’t be controversial.

And hey presto, your campaign can work wonders when it’s seen, and seen immediately.

Advantage TWO – It’ll reach the masses

Statista revealed (as of Feb 2020) over three billion people were employing a smartphone across the world. It looks like we love our smartphones like chocoholics love chocolate. Sounds crazy, but the quantity of smartphone users is anticipated to grow by several hundred million over the following few years.

The best part of all of this? Since almost every human out there owns a phone, SMS Marketing can work a treat. It’s all about reaching people on a platform they’re conversant in, and SMS Marketing is simply that.

Advantage THREE – Short and Sweet

SMS Marketing cleverly carries forward two key mantras; ‘Less is more,’ and ‘Quality, not Quantity.’

Your typical SMS Message revolves around seven or eight words or less. It’s short, sweet, and saturated in straight-to-the-point content. No over-the-top explanations, no exaggerations, no longer reading required. For those with a brief span or who dislike spending a protracted time on their phone, SMS Marketing can work a charm.

Thinking of capitalizing on SMS Marketing for your business? We’ve got you covered. Get in contact with us today.