So, you’ve spent thousands upon thousands of pounds on your SEO campaign and eventually you rank within the top 3 search results on Google – otherwise, you achieve something incredible and hit the #1 spot and you remember your SEO agency telling you that the #1 organic spot gets over 33% approximately of all clicks… But you've got no sales… why?!

You may think it’s thousands of pounds down the drain and you will of lost your faith within the internet and digital marketing but there are a variety of things that will be resulting in your disappointment with SEO and digital marketing.

High rankings in Google don't guarantee more online sales, although there are ways your SEO can boost your conversion rates.

Your chosen Keywords

Are the keywords that you simply have chosen correctly?

You may be surprised to grasp that if you're employed with a poor SEO agency that they'll not even do any keyword research for you – they will just ask you for a few keywords and think that they're going to work best – Not necessarily the case!

Keyword research is key to your eCommerce SEO campaign and it's common to spend the primary month or 2 workings with an SEO agency to urge the keywords right, research your keywords, review the findings and make sure you are targeting the proper keywords which there's sufficient search volume monthly.

With intent being a large part of how Google ranks websites and Rank Brain having the ability to separate between someone researching a product versus someone desperate to buy a product – the search results can differ.

When doing keyword research ensure your content matches the intent of the user – Trying to sell a high ticket product for a particular keyword without providing any content or education could put buyers off once they would rather want to understand more about you, your company, and your product instead of click and buy there so.

Traffic location

You have your keywords in situ and you're driving traffic that’s still not converting – But is that traffic relevant and located where your audience is?

If you're getting plenty of traffic from overseas and you're selling pizza at a neighborhood shop in Toronto, Canada, and also the majority of your traffic is from Toronto, Ottawa, then you'll, after all, have a high bounce rate because the traffic is that the other side of the planet searching for something local to their self.

Whilst Google is extremely good at figuring this out – you continue to must ensure by using Google Analytics that your traffic has relevance.

Content

If your content is weak then your bounce rate is going to be sky-high.

Content on a webpage will be anything from text to infographics, video, or photos – It all helps to inform an enticing story and keep visitors on your website extended.

If a user lands on your page and it's thin on content and doesn’t paint the total picture of what the user is trying to find, then it’s likely that they'll leave, pretty quickly – Without taking action.

Content may also be sued to feature your user journey, using a standout call to actions that take your website visitors by the hand from the homepage to the product page to checkout are super useful to assist you to exchange more of your organic computer program traffic.

User Journey

So, you have got the correct keywords and your content is as tight because it will be – Yet your visitors still don’t go past one page – Why?
It may be right down to a poor user experience and more specifically the user experience.

Content may be thanks to taking your visitor by the hand and take them from one page to the opposite, but if the journey isn’t thought out, is simply too long and unnecessary then your SEO efforts are {going to be|are} going to waste.

If you have got someone land on your homepage and don’t direct them to look at your products or provides a clear call to action like “Sign up here” or “Click here to shop for now” then it’s highly unlikely that users will follow the journey you're wanting them to follow.

It is also important to make sure that the user journey is streamlined at your checkout, you don’t want to be giving people solutions and directing them off from your checkout.

Sure, you will want to upsell products, but no must send your customer from checkout to a different page, just use something simple sort of a 1-click increase basket so it’s through with minimal fuss.

Poor website design

Trust signals, Great UX, Great User Journey, and a clear call to action, all of which are mentioned above, all contribute to a good website design.

If you have got a poor website design, then it’s highly likely to be contributing to your high bounce rate and one more reason why your website traffic isn’t converting.

People want to trust an internet site, and a clean design goes a protracted thanks to giving a knowledgeable feel that may subconsciously make someone want to shop for more from your eCommerce website.

Conveying your brand, using clean relevant fonts, and ensuring that a user can land on any page and obtain a product page and checkout with minimal fuss is a method to confirm you don’t suffer from a poor website design and make the foremost out of your website traffic.
These are a number of the foremost common reasons that websites fail to convert organic SEO traffic into buying customers.

SEO agencies sell the dream that being at the highest of Google will solve all of your problems, that it'll take 6-9 months and so you may have a flood of holidaymakers to your website and also the rest is history – Not true and much easier said than done.

If you're unsure of your keywords you may try running a tiny low Google Ads campaign and monitor how the traffic behaves.

You will get quicker results and you won't need to wait 6-9 months spending a bucket stuffed with cash on keywords that aren’t right for you.
When you use Google Ads you furthermore may get to determine the search terms people are typing in to search out your ads – this might be the insight that you simply require to confirm you target the proper keywords within the future.

If you're thinking that User Journey could also be a difficulty on your eCommerce website which you've got a poor eCommerce design, then get some more opinions.

You can firstly use Google Analytics at no cost to figure out what your traffic is doing by using the user journey/ visitor flow tool.

If you've got more of a budget, then you'll be able to use some tools on the market like usertetsing.com to permit you to line tasks, ask people to induce from A to B to C on your website, get a recording of it, and a primary-hand insight into how easy or difficult your website is to navigate.

SEO is incredibly powerful.

Get your keywords right, your website design right, and constantly test things to boost your conversion rate and you may notice more and more of your SEO traffic converting into paying customers on your eCommerce website.

Remember, SEO isn’t a standalone activity, the more you monitor it, the more you test things on your website the greater chance of success your website will have at converting that organic search traffic into paying customers.