Like it or not, consumers trust others’ opinions over what you say about yourself. this is often why there are such a large amount of reasons why Google Business Reviews are essential for your business.

As a marketer or business owner, this may be disheartening. We spend such a lot of time and money controlling the message we publish on behalf of our brands, yet we'd like to recollect to observe the words spoken, beyond our control. this can be because word-of-mouth could also be more important than your marketing efforts, in its own way.

Looking from a psychology point of view, the principle of social proof, from the Six Principles of Persuasion to spice up conversion by Robert Cialdini, speaks volumes.

It’s the influence on individuals’ buying behavior, supported by what others do around them. as an example, if it’s obvious others are employing a product, then the individual is more likely to use it, too.

From here, you'll be able to see the importance which Google reviews (and other review-based platforms) and social media play in influencing purchase behavior.

With this in mind, a 5-star Google review is incredibly valuable. Yet beyond this, you'll imagine how having many 5 star Google reviews can benefit.

In this article, we’ll examine how you get to the current point — answering the question of why Google Business Reviews are important.

Note: reviews can only be submitted once you’ve created a Google My Business profile.