There’s a reason that over 90% of brands have mobile apps. With most customers using their phones to interact with brands, it makes sense for businesses to develop a branded app to meet their audience's needs. Read on to learn
more about the benefits of developing an app for your brand.
Increased brand awareness is another benefit of creating an app for your brand. With the invention of an app, you’ll be able to develop relationships with users as you spread awareness about your brand and business. Through regular communication and interaction, you’ll foster a sense of trust with your brand. As customers and clients grow to trust the brand more, their brand loyalty will improve as well. This increased awareness and loyalty will ultimately lead to increased lead conversion and consistent sales.
Customers need to feel as though they have a sense of connection with their favorite brands. As most of your customers spend a considerable amount of time using their phones, an app makes connecting via a mobile device that much easier. With a solid digital presence through their mobile app, brands can curate an exceptional customer service experience for all app users. As apps are available 24/7, customers have access to their favorite brands at any given moment, making it easier than ever to stay connected. This will only help you with sales for long-term as well.
As customer satisfaction increases, sales improve as well. Reportedly, 70% of customers’ buying decisions are based on how they feel they are treated by the brand. As more customers experience a satisfactory buying experience with the help of an app, brands' profits will continue to increase. While some brands prefer to rely on their websites for mobile orders, statistics show that this isn’t as effective as developing a separate app. With apps developed exclusively for use via a mobile device, customers can conveniently complete their purchases without having to go through the hassle of logging into a website.
Marketing is only as effective as your targeted efforts. While many brands try to target their marketing in other ways online and in-person, mobile apps are proving to be effective in geo-targeting one’s audience. With mobile apps, brands can offer promotions, services, products, and features based on geographical location and demographic. With the information provided in the app, brands can easily target each marketing campaign to a specific audience.
From first-time customers to returning clients, it pays for brands to give their customers a reason to stick around. While your services or products are likely the reason your clients choose to work with you, creating an app with the help of an app builder can encourage more engagement from your clients. With an app, brands can increase customer interaction. Apps help brands promote sales and offer clients a different level of value. For example, many businesses use their apps to promote a loyalty program. Every time customers use the app to interact with your product or service, they receive more points. With a certain level of points, clients can take advantage of deals that are exclusive to app subscribers. Your customers will look forward to keep coming back in order to cash in their points, which means higher profits for your business.
Still not sold on using a mobile app for your business? In addition to all the aforementioned benefits, creating an app has the power to improve visibility. While potential customers can come into contact with your brand via other marketing efforts, apps can capture their attention at a moment’s notice. With push notifications, brands can use their apps to immediately gain their customers' attention. With notifications that alert customers to new promotions, sales, and offers, brands have the power to instantly drive traffic to their website via an app. While some customers may turn off their app notifications, well-timed alerts give customers with their notifications on what they want while pushing your brand to the forefront of their minds.
As the world of business becomes more and more tech-savvy everyday, creating an app is an effective way for brands to stay in touch with their clients. Keep this information in mind as you research more about the benefits of app development for your business.
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