Optimizing your website to maximize conversions and produce new business isn’t easy. There is most to give some thought to from the planning, your SEO strategy, and also ensuring that you simply have quality content.
If there wasn’t enough to contemplate we’re visiting toss stuff else into the combination – when must you use a homepage and when do you have to use a landing page?
Don’t worry if you aren’t sure of the differences between the 2 because we’ll explore their different elements and after you should use each.
Differences between a landing page and a homepage
So, what's a landing page and a homepage?
Landing pages
A landing page is for traffic from a selected source (or several sources) to, well, land on. There are many samples of great landing pages out there.
If you have got an email campaign for example then you may be pointing them to a landing page. This page is intended in order that people perform a particular action and it's generally focused around one topic or a part of your business.
They usually don’t have a navigation menu because that just distracts from the action that you just want the person to require. Also, landing pages are generally temporary parts of your site that are utilized in campaigns.
Homepages
Homepages are a small amount different.
They are a static page for visitors who want to understand more about your business. We’ve all seen homepages countless times. They list your contact details, what your business does, highlight your social media accounts, and essentially give a full overview of what it's you are doing.
Creating an efficient homepage will make sure that someone who is curious about your business can discover everything they have to understand and also get to other parts of your site with ease.
What must you use?
Now you may have a stronger idea of the aim of both pages and the way they're different – what one do you have to use?
1 PPC Campaigns
If you're employing a PPC campaign for a replacement product, service, or to push an occasion then a landing page is that the best choice.
This means that when someone clicks on your ad they get the data they have immediately and have everything before of them to convert.
2 searching for more about your business
If someone simply wants to seek out out about your business then a homepage works best for this.
A static homepage will list all of your contact details, the services or products that you just provide, and also provide quick access to the remainder of your site.
3 Launching a brand new product
If you've got a replacement product then pointing them to a landing page through ads or an email campaign is that the best choice.
You want people to shop for the new product, right? With a well-crafted landing page, you'll be able to outline exactly why they have this product, sprinkle it with effective calls to action, and also prevent distractions like having the ability to navigate aloof from the page.
