Email funnels are (and always have been) an enormous game-changer within the world of Digital Marketing. Why? Because they work.

As a digital marketing agency, we love email funnels because they're effective at swiftly moving new subscribers towards their first purchase.

Let’s take a glance at the Customer Value Journey to induce a plan of when potential customers become subscribers.

When it involves email funnels, the Customer Value Journey plays a major role.

Email funnels subtly and swiftly move prospects from the Subscribe stage (Stage 3) of the Customer Value Journey to the Convert Stage (Stage 4), where the prospect gives a bit little bit of their time or money (towards a tiny low offer, perhaps).

Why does one need an email marketing funnel?

According to OptinMonster:

-99% of email users check their email a day
-85% of the people you send an email to will receive your email
-over 75% of teenagers still use email

Potential customers aren't any longer fooled by traditional marketing tactics and are often converted from sales-driven marketing tactics. Email marketing is different because it allows you to speak along with your audience at a time when they’re reading their emails, and invested in consuming the content on their device. Emails can treat your customers like a person and not just another name on a listing.

Hint: That’s why it’s important to automate your emails to deal with the person reading it by their given name, instead of, ‘Dear reader’, or ‘Dear Subscriber.

How do email funnels work?

The number of emails in your email funnel goes to rely upon what they’re selling. Ideally, you’ll generally use a minimum of 4 and a maximum of seven. If your subscriber hasn’t converted by the 7th email, it may well be time to prevent bombarding them with emails.

When creating an email, it’s important to contemplate the copy you’ll use.

There are 4 emotional triggers you'll be able to use in your email funnels:

Gain: What does the subscriber gain by buying the product/service?
Logic: Why does buying the product/service make total sense for the reader?
Fear: What happens if they don’t buy the product/service?
Scarcity: How long do they need to settle on to shop for this specific product/service?

Each email goes to follow the same template:

Introduction: provides a friendly introduction to what you’re getting ready to speak about (you wouldn’t walk up to somebody and begin talking without a minimum of saying some introductory words first)
Body: Use gain, logic, fear, and/or scarcity to indicate to them why this offers matters to them NOW
Close: Craft a transparent call to action
P.S. (Not always used): Add in extra gain, logic, fear, or scarcity

With a good email funnel, you’ll start converting potential clients sort of a well-oiled machine.