Bing is usually neglected by the masses in favor of the all-conquering big dominant Google.

A potential other choice to drive traffic to your website it’s worth learning what Bing must offer and trailing some things to determine how they impact your SEO efforts.

What many folks don’t know is that Bing actually includes a partnership with Yahoo – the Yahoo search results are literally Bing results, although the market share is a smaller amount than 5%.

With its venture with Yahoo, Bing has access to a more specific audience than Google, but still lags behind Google in market share.

You might be surprised to understand that it’s not that difficult to rank in Bing and its results, which also are shared across and power the Yahoo search results, are ranked on unique criteria thereto of Google.

Another algorithm to work out!

The audience of Bing is pretty unique compared to Google.

Bing is reportedly very fashionable with school students and college graduates.

Along with that Bing incorporates a unique audience that covers the Auto industry and telecoms industry.

An overview of Bing

Let’s take a deeper examine Bing.

Bing is owned by Microsoft and launched in June 2009. Available in over 40 languages and with its own version of Bing Ads, Bing over the years and is that the second hottest program within the USA just previous Baidu.

Bing differs from Google in an exceeding number of the way.

Backlinks are said to not be as important in Bing as in Google.

Google spent years and billions of dollars working out the way to rank websites which ultimately cause RankBrain, whereas Bing takes a rather different approach.

Whilst Google is all for quality backlinks from high authoritative websites, it's believed that Bing works slightly differently and ranks supported do-follow backlinks with exact match anchor text.

Bing also likes backlinks from websites like .edu .org and .gov, the old the higher as Bing considers backlinks from old domains to be more trustworthy.

Bing, like Google, will penalize you for having a poor backlink profile.

Backlinks from poor quality websites that are spammy and drive no traffic to your website, a bit like Google, are looked down on by Bing.
Bing also loves exact match domains and therefore the usage of actual keywords in H1 tags.

Google is sensible enough to work out what your website is about using more vague and relative terms, whereas Bing, it might appear, prefers more exact match keywords and URLS to higher understand your website.

What’s interesting about Bing is that they use Social media as a symbol to rank your website.

Google doesn’t but Bing has said that they are doing and a study by Search Metrics, their test showed that websites with strong social signals did appear to rank higher in Bing.

Whilst its market share is declining it’s still worth optimizing for Bing.

They have Bing Ads which could be a competitor to Google Ads.

Bing ads could be a platform that works very the same as Google Ads, so if you're aware of the Google Ads platform then you won’t go too far wrong with Bing Ads.

Bing also has specialized telephone support – if not better than Google – for his or her Ads platform, so give them a call and that they are always there to assist.

Another great point about Bing ads is that although it's often neglected by many, the value per click on Bing Ads is around half that of Google ads!

Working on the identical auction format, because of less competition the price per click is lower.

This also implies that the traffic is lower then your clicks are going to be lower but it’s never worth neglecting if you'll be able to stretch your budget to try out for some

months to live the impact in growth Bing Ads has on your business.

Why use Bing?

A question commonly asked!

There are some particular reasons to use Bing.

Firstly, it's a novel audience that tends to look in specific sectors, so if you fall under one in all the sectors mentioned above then it should be worth giving Bing a try.

Secondly, Bing contains a venture with Yahoo. Yahoo search results are powered by Bing so when someone searches on Yahoo they're going to be getting the Bing results and if you rank high on Bing you may rank high on Yahoo. Although both platforms have a little market share, even when combined, it’s still the likelihood of being seen before of a lot of people searching on a daily basis.

comScore report that users of Bing tend to be over 35 and commonly between the age of 55-65 with a good income so if this can be your target demographic then Bing might be an honest option.

So, just why does Bing have such a high average age user? It can be because Bing comes as default searches on many platforms like Microsoft, Kindle, and Siri, and with users aged 55-65 likely to be the smallest amount tech-savvy, they're less likely to modify their default program from Bing to Google.

Bing certainly isn’t dead as is certainly holding its own within the computer program war although by nowhere near the maximum amount because it accustomed.
It’s worth experimenting with, Bing rivals Google with its Bing Ads platform, Shopping platform, and with Bing users spending on the average 25% quite Google users you may discover a brand new growth avenue for your business.

How to founded Bing Webmaster tools

Bing webmasters are comparatively easy to line up and follow an identical pattern of joined-up, verify and configure as Google Search Console.

The first thing to try and do is head over to Bing Webmaster and join up or log in.

You can log in using your Microsoft, Facebook, or perhaps, cheekily, your Google account!

During join up, you'll be asked to put a verification file on your hosting. Download this HTML file and upload it via your FTP or file manager program – If you don’t understand how to try to do this, be at liberty to contact us and that we are going to be happy to line it up for you.

Once you have got uploaded the verification file, click the verification link and if all is nice your account will now be approved.

One of the primary belongings you want to try to do inside Bing webmaster is to submit a sitemap.

From your dashboard click ‘Submit a sitemap’ so enter the URL of your sitemap.

If you don’t have a sitemap you'll create one employing a tool like an XML sitemap generator.

Head over to there, enter your URL and once the scan has completed download the XML file and upload it to your FTP/file manager as sitemap.xml

Then simply head back over to Bing webmaster and hit the ‘Submit a sitemap’ button again and enter the URL of the sitemap.xml file you only uploaded.

This will allow Bing to crawl and index all of your pages able to be listed within the Bing search results.

After every week or two, you may want to test out the reporting functionality of Bing.

Head over to the ‘Reports and Data’ section.

Image copyright Bing/Microsoft

Here you'll see which pages are ranking well and importantly what keywords you're ranking for. you'll be able to use this data to further grow your SEO efforts.

Further down on the ‘Reports and Data’ tab you may see a bit detailing SEO reports and Crawl information.

The SEO reports section details issues along with your website that you simply must fix, they're marked by severity so it's best to induce them sorted as soon as possible.

The Crawl Information outlines any technical issues like 404 broken links or error 500 server errors which you'll have to rectify.

All of those fixes help together with your technical SEO and give your website a far better user experience.

The ‘Diagnostics & tools’ section of Bing webmaster is pretty cool.

Here you'll find a keyword research tool. From here you'll be able to enter your keywords and find information on search volume for the last 6 months.

The SEO analyzer, although still in Beta mode, could be a great little tool that permits you to input your URLS and find a listing of issues for you to repair. a pleasant little tool that will provide you with some insight into stuff you may have overlooked.

A really cool tool that we like, available from your Bing dashboard is that the ‘Submitted URLs section’ which allows you to submit your own URLS which will not be indexed in Bing.

If you've got new content added to your website that needs indexing within the Bing search results quickly, then you'll be able to use this tool to let Bing know.

Bing SEO summary

Bing could be a nice little program, whilst it doesn’t have the program market share it wont to have it still has some decent traffic and a pleasant little niche audience – and if they're your ideal market then you certainly have room to check and grow your business.

Bing Ads may be a tricky one to evaluate as we feel their search result page layout may be a bit unclear on what’s what after you land on that.

It’s worth trying for a month or two and speaking with their support who are always happy to guide the way to improve your campaigns. Do expect a less expensive cost per click but don’t expect a large increase in clicks or traffic – in our experience!

The Bing webmaster tools are pretty uncomplicated to use and have some good functionality – we actually just like the SEO analyzer, it’s a pleasant little simple touch to assist you extra improve your website.

Have you recently started using Bing or been using it for a while? Do get in-tuned with us and allow us to know the way your Bing SEO goes.

Disclaimer: We are in no way related to Bing, Yahoo, Google, or Microsoft. This post is for educational purposes only and everyone's right remains that of the copyright holder including all names, trademarks, and logos.