It’s a predicament lots of marketers find themselves in – what does one value the most? Website speed or website content. Both have an immediate impact on how well your website performs and ultimately, converts.

It doesn’t matter what your business is, you have got an overarching goal, whether it's sales, exposure, engagement, phone calls, or footfall. You’ll be able to work along with your website to trace your conversions but to totally understand your website, you would like to figure out what gets your customer ahead of you. Are they referral visitors? Do they fall nicely into an intent campaign you're running? Have they seen your Facebook page and wanted to understand more? All easy things to trace and report on.

However, when it involves SEO, there are some factors you’ll consider. Two things our digital marketing team is always asked about is “website speed vs website content”.

Firstly, we totally understand that a well-rounded website needs great content, an incredible design, a clear call to action, a responsive design, and also delivery in a very speedy manner. Not only do users like all of those elements, but so do our friends at Google.

However, where should some time be spent?

At BridgeWeb, we've got always been keen believers that “content is king”. Implement a core content plan and strategy, and you’ll reap the rewards further down the road. Don’t, and everyone you’ve got could be a very nice website with no visitors.

Let’s put it in an exceedingly way everyone can understand

If you are taking the engine out of a quick car and strap it to a bare chassis with four wheels and hit the accelerator, it'll be FAST! However, you’ll drive in a very line, with no control or braking. you may win a problem race, but as soon as a turn comes up, you’ll be wishing for a few added extras!

Now take the identical engine and add everything else to the car that you’ll have to win the race, modestly. Yes, all the added parts might slow you down some seconds, but who’s counting? Winning by ten seconds or two seconds continues to be winning. a minimum of winning by two seconds, you’ll do so in a very safe manner, and also the car will be utilized again and again.

Apply the identical thought to your website. Strip away beautiful design elements, video banners, app integrations, and pictures, and you’re left with a website that’s fast but isn’t popular. Add all the good design elements to the location, and you may see a call speed, but you’ll have an internet site that individuals want to go to over and over.

At BridgeWeb, we prefer to work with a large range of clients. Some clients have come to us with their current website, and we’ve worked with them to enhance their rankings and traffic. Yes, their sites could do with a touch TLC, but at the core of it all, content comes out on top.

Even with a website that's 5 years old, our team of digital gurus have worked their magic with a full content plan and have the results to prove what proportion content still rules the roost. Remember that car we discussed earlier? Well, have a look at content like fuel. Without it, eventually, your website will start to drop by the rankings, which can cause a come by traffic and conversions.

What we try to mention is that your website needs a decent mixture of great content to fuel it and a simple, functional website to host the content. the 2 elements can’t really work on their own, so having a cheerful medium is often a wonderful point to urge to.