The program Optimisation (SEO) landscape changes as frequently because the Melbourne weather does, but what hasn’t and won’t change is that the core principle of SEO: putting the user first. Writing content and optimizing

your website with the user in mind should be your primary focus, and can organically help drive traffic to your site.

When you start the method of writing SEO and user-friendly content, there's a straightforward framework to follow to confirm your content is optimized for search engines likewise as users.


SEO Content Guidelines
Amount

2-3 keywords for every page.
attempt to have keywords comprise 2-3% of the copy. If you are doing over this, Google will likely penalize you for keyword stuffing.
For a typical page, we recommend 150-300 words.

Type

Aim for keywords that are low competition and high search volume.

Location

Put your keywords in headings and subheadings (H1s, H2, etc.), in addition to (ideally) the primary sentence of the body copy.
try and place your keywords within the shape of an F within the copy. this is often how people (and google bots!) scan content for the keywords they’re after.

General

Avoid duplicate content.
Above all, write for the reader. Algorithms are complex and can know if you’ve just written for search engines. As a rule of thumb, including keywords shouldn’t affect the flow of the text.
make sure the content is obtainable on both mobile and desktop versions


SEO Meta Tag Guidelines
Meta Titles

Keep between 55-60 characters.
Include keywords closer to the front of the title if possible.

Meta Descriptions

Keep between 120-150 characters.
Descriptions should be within the first 55 characters though.
Where relevant, try and include a CTA to entice the user to click on the result (find out more, read more, etc)

URLs

Avoid the utilization of any special characters and use all graphic symbol
URLs should be as concise as possible – avoid making them too long
The URL name should be accurate and descriptive and include keywords separated by dashes.
E.g. /about-us

Image alt tags

All images should have alt tags.
Alt tags should be accurate and descriptive, with each word separated by a splash.
E.g. Office-Kitchen-Panorama

Videos

Include a video description with keywords included. This mustn’t be over 1-2 sentences.

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