At BridgeWeb, we've got a large range of digital marketing and SEO clients who touch a varied range of industries. From retailers to engineering to regime and education.

Over the past decade, we've worked with all. All of the clients we work with are different, their businesses are at different growth stages, and that they need different levels of digital marketing support.

More recently, we've got noticed a major target “rankings”. Clients or potential clients want to rank higher and wish to try and do it faster. While we work to maximize a client's SEO potential, we always remind clients that SEO may be a marathon and not a sprint. If there are any shortcuts, we might take them, but to urge a decent return from SEO you would like time.

Sometimes, this will be frustrating for clients. they require or have to be there in the top spot ASAP. However, how far can rankings get you? What means most to their business? If the phone is ringing, emails are coming in, and other people are purchasing their product, do rankings really matter all the time?

Let’s take a glance at the argument;

Being #1 on Google is great. You’re sat at the highest of the world's biggest computer programs for search terms that pertain to you. Absolutely fantastic. But allow us to have a wild guess, you’re not getting the traffic you think that you must be getting. You’re worried that something is wrong, well probably, something is. it'd help if you thought just like the consumer. Your search terms aren’t visiting be what your customer searches for. Your search terms could have a very low search volume, which can mean less competition, resulting in your spot at the highest of Google. What’s the purpose in being no 1 if nobody will see you? Wouldn’t it be better to figure on a more competitive keyword with a far higher search volume? this might lead you to a come by the rankings, but, means you're getting quality traffic which turns into quality conversions?

SEO Keywords

Taking that on board, let’s have given some thought to keywords for a second. what percentage are you tracking? 10, 15, 20, more? Unless you're a content writing machine, let’s be realistic for a second. Writing new, fresh, relevant content month on month to service many keywords meet various locations goes to be nigh on impossible. How does one know if you’re being effective in what you're doing? One month a keyword may well be up 10 places, well done! But thanks to that, another keyword could have dropped 10 places. You’re basically robbing Peter to pay Paul. the following month this might be reversed then on. So how does one keep track of your many keywords? Well, you don’t. We advise that you simply have a streamlined set of keywords, with good search volume relevant to your business. If you are doing must have a much bigger list, why not study grouping your keywords by product or industry? That way, you'll give specific areas the eye they have, without other keywords affecting their overall ranking positions.

Conversions

It is pointless getting good traffic from a top-quality keyword list unless you've got some type of tracking in situ. Whether you're wanting inquiries via email and phone, footfall in your stores, or online purchase, you would like to possess a strong method for tracking your website and SEO activities. Without this, you may have the strongest ranking positions possible and therefore the highest level of organic traffic coming to your website. Still, actually, you recognize little or no about how well it's working for you. does one have goals founded in analytics? have you ever got in-store measurement in place? does one ask your customers the great old “how did you hear about us”?. Some tracking methods need time and skill to line up (that’s why the team at BridgeWeb are ideally placed to help), but some are very easy and can facilitate your realize what works and what doesn’t.

The Perfect Model

Let’s be honest, rankings, traffic, and conversions all work together, or they ought to. But one shouldn’t be the only real focus without the opposite. you would like to create sure that they feed each other. that the next time you're worried about your rankings, stop and take a glance at the least the opposite info you have got before of you. For example; we've got a client who on average ranks on the primary pages of Google for about 15 keywords. They get moderate organic traffic to their website, but as we've full tracking in situ, we will see what percentage of conversions they're getting. Even better, we are able to actually add value to the conversion activity. This really helps some clients determine their ROI. If each conversion is worth a worth, they will see what proportion they need to be invested in getting those leads. If they need e-commerce, even better, we will literally see what proportion has been generated in sales via organic traffic.

SEO is tough, that’s why our clients come to us. We work to our clients’ requirements to induce them the most effective possible results month on month. We work with our clients as an extension of their marketing departments to induce the simplest possible results.