Over 70% of Small Medium Enterprises (SMEs) within Canada have some form of social media presence. this can be not surprising only if within Canada alone, there are 37 million users of

Facebook, (47% of those over 35 years of age) and 29 million users of LinkedIn (37% of whom are between the ages of 30 and 49). in a very new series of blogs, we'll be providing you with some handy tips advising you ways to achieve the foremost out of specific Social Media Platforms. to start with, here are some general top tips for you to consider:

Understand your clients’ demographics.

A demographic profile relates to a person’s age, education, job, income and other similar factors. Quite clearly not all of the 37 million users of Facebook are going to be your target client. However, understanding your existing clients’ demographic profiles will help whittle these users right down to way more realistic numbers.

Different social media platforms attract different demographics. If you're primarily a Business to Business (B2B) company and your target demographic is over the age of 40, Instagram, Snapchat and TikTok are unlikely to go up significant engagement in your products or services. Conversely, a predominant Business To Consumer (B2C) product like cosmetics is probably going to achieve more engagement across these social media platforms than for instance LinkedIn. the selection of which social media platform to utilise will be bewildering, though it's our role to demystify this for you.

Be consistent.

You need to be consistent in three key, interlinked areas:

Consistent in both the fashion and size of the font and graphic design, ensuring that the latter adhere to your company’s specific colour pallets.
Consistent in a message, ensuring that this reflects your company’s ethos and values. BridgeWeb invests a major amount of your time understanding both of those for all our clients, as we effectively become their own marketeer.
Consistent in uploading posts. Not only fresh content but also sharing relevant third parties’ articles.

The tone of voice in your messaging depends on the social media platform you're posting on. an example, a LinkedIn post should be more formal than one uploaded onto Facebook. Twitter meanwhile naturally lends itself to a more direct tone, encouraging engagement by linking the tweet to further information, like on your company blog.

Engage together with your audience.

Engagement. After all, you’re not being very social if you ignore your clients, are you?! There does seem to be a clamour for the number of recent followers on your social media channels but the engagement rate is way more important. the upper the speed, the more engaged your existing and potential clients are of your services. Ignoring them entirely is counter-intuitive and self-defeating. a transparent acknowledgement (especially if it's a complaint) with a promise to action any request should be your minimum aim after you reprimand someone online

take part in Communities.

Not all social media engagement should be focused on selling your product or service instantly. this is often missing a key differentiator between this kind of promoting over others, quite literally the “social” aspect of it. Social media platforms should be accustomed increase your company’s brand awareness and one really simple way of achieving this can be to affix your industry’s Communities. as an example, if you're a Canada manufacturer, take part in the Made In Canada hour every Thursday afternoon. Sharing your own advice amongst like-minded businesses and socially networking with them is hugely beneficial.