Dress your Industry

To some extent, the clothing you go down camera should be influenced by the business you're employed for or the industry you're employed in.

A suit could be a great look but if you run a plumbing business, it should be better to decorate how your customer is employed to seeing you.

There are levels of professionalism that you simply can dress too, but the way you dress should match your occupation, the corporate you're employed for, and therefore the industry you're in.

Dress comfortably, but to impress

It’s natural when being filmed to need to seem your best, but you don’t want what you’re wearing to affect your performance. If you’re uncomfortable on camera, it'll show, so it’s a decent idea to decide on an outfit that produces you're feeling relaxed and assured.

It’s also important to wear something that represents your brand. Here at Caffeinate, we wear our company shirts, just to urge that tiny little bit of extra branding out there!

A suit jacket might look great, but it may be restricted to a few people. Too many layers can get warm under the lights or when the temperature is simply that tiny bit hotter. It
sounds simple, but small details like these can make a giant difference when it involves performing best on camera.

Avoid stripes or patterns

Flannel was a superb search for 90’s music videos. Still, stripes and patterns are rarely a decent acceptable video marketing content; they will read funny on the camera and switch a good work of art into an unwatchable video.

More often than not, you’ll distract your audience from the core message you’re trying to urge across. Best practice? follow solid colors.

the proper color

In general, muted colors are best practices and have a tendency to appear the most effective on camera.

It’s also important to contemplate background colors when brooding about a way to dress for video.
When it involves doing a green screen video, wearing green could be a big no-no.

Avoid pure white. Light reflects off of brighter surfaces, that the lights for the camera will reflect off of your shirt over your skin, making it appear as if you’re glowing.

Think of it like that ‘blinding’ effect you get when you’re behind the wheel of a car on a cloudy day.

On the opposite hand, black won't show any details, so you'll look ‘formless’ and have a “floating head” effect.

No to logos

This may not come up often, but when creating video marketing content, you most likely don’t want another brand splashed everywhere on the screen.

When you’re on-camera, ensure that you just dress professionally for the day and leave the Nike sweatshirts reception.

Mind the mic

For ‘talking head’ style videos (A person talking into the camera), you will end up with the requirement to use a lavaliere (clip-on microphone). Of course, which means you’ll need something to clip it to.

A button-down shirt, jacket lapel, or cardigan-style sweater are all very microphone-friendly clothing options.

Leave the large jewelry reception

If you’re married, we’re not saying you would like to discard your ring for the sake of the camera. you continue to want to create sure any jewelry doesn’t distract your audience.

Dangly bracelets and earrings, elaborate necklaces, or large broaches are often noisy (especially when employing a lavaliere) or create a shine that distracts the attention. Again, you wish to stay your audience focused on the precious message you've got to share.