Ah, Memes. Here at BridgeWeb, we love sharing memes on our social media pages. Why? Memes offer a humorous way of sharing ideas about marketing in a very way everyone can understand (and let’s face it, they typically get plenty of likes).

There’s one particular meme currently circulating the net, and that we can’t speak about it.

Maybe you’ve seen once, or maybe 100 times on your Facebook newsfeed, the now ‘infamous’ flowy pink strawberry-printed dress. This $490 tulle and glitter creation from New York-based designer Lirika Matoshi has confiscated news feeds everywhere.

First seen within the prominence in January of 2020, the dress has recently taken a lifetime of its own as a meme, populated by platforms like TikTok, Facebook, and Instagram. A version of the dress is even available on Animal Crossing.

Because of all this, a dress that has been on the marketplace for a year has seen its sales increase by 1073% compared to the identical date period last month.

For those brands who are prepared to ride the wave and pass through the forces of the net, good for you. Capitalizing on current trends and topics gives brands and businesses opportunities to attach with audiences across various social media platforms that they mightn’t have otherwise reached, due to social media (Lirika Matoshi connected with those who wouldn’t have otherwise been fascinated by independent high-end fashion). consider it; successful memes happen when something is funny, trending, and relatable to a good range of individuals. Your social media’s organic reach has the facility to travel through the roof when people are talking about the subject YOU’RE talking about.
Though not everyone will buy the strawberry dress, people who have seen it are forever haunted by its presence wherever they're going online through Facebook retargeting ads. Marketing genius, if you ask us.

So why has this $490 dress become such a viral trend?

From the words of Matoshi herself in an NBC interview, “A lot of individuals are reception wearing sweatpants for an extended time, therefore the dress feels exceptional,” she said.

“It’s almost like a throw-off of this situation.”

Here at BridgeWeb, we believe this to be the explanation behind the trend likewise. Times are tough for everybody, regardless of where you're within the world, and therefore the strawberry details, the baby pink color, and therefore the flowy fabric that creates the wearer wants a Disney princess, represents a longing for a less complicated time.

So, we’re encouraging you to embrace positivity, take what’s trending online and run with it.