As you sit back and admire your website with its impactful images, scrolling header bar, and punctiliously scripted content you will want to require a flash to contemplate if the website is really working for you or against you!

irrespective of what quantity the website may have cost your business, if it's not creating new sales or inquiries it's just about worthless.

We look at four reasons why your website might not be working in addition because it could for your business and what you'll be able to do to mend it:

1) It Doesn’t Cater for Your Visitors Needs

It’s easy to induce hyped up with designing a replacement website, specializing in how ‘attractive it'll look’ whilst forgetting the most purpose for creating one within the first place. Lost amongst all the beautiful images and drop menus is that the information that your customers are seeking. after all, research conducted by HubSpot found that 76% of shoppers need a website that produces it easy to locate what they're trying to find. that the solution is simple….just help them find what they're searching for. Review your customer journey and see it from their perspective, what does one see? Cluttered pages, small text, too many images, no natural journey or are you becoming gradually uninterested in the content!

2) Website Doesn’t Capture Lead Information

Great, you have got a gentle stream of holidaymakers to your website….but they are available then they're going without a trace. you probably did the hard part, you bought them there in the first place, but you allow them to leave and not only did you allow them to leave, you never even got their name.

Find how of capturing lead information either through investing in software like Lead Forensics or by offering an EBook, webinar, or even a contest to steer them to impart their personal details.

3) You’re Not Blogging or Not Doing it Well

Often underestimated blogs are one of the foremost powerful ways to bring a visitor to an internet site. Providing educational and informative content won't only position you as an opinion leader within your sector but encourage visitors to have interacted and interact along with your business and potentially share your content via social media.

4) SEO Failure

Search engine optimization (SEO) isn’t as hard as most will think and might be achieved relatively easily. Through regular blogging, changing content on your web pages, and creating backlinks to your website you’ll soon be ranking high on Google and getting before your competition.
What to do?

None of the problems discussed above are difficult to mend but they'll take time and a particular amount of effort. If you're still unsure of a way to get your website working for you, consider sending us an email, we'll be able to assist you.

Remember, if your website doesn’t work for you chances are high that it’s not working for your visitors, and if it doesn’t work for your visitors then you're losing potential business.