This article won't encourage you to throw your TV out of your hotel window, but it'll show you ways to promote your business sort of a Rockstar…
Be Legendary
Not all great rockstars created great music. But all great rockstars have personality. What they stood for, their message and the way they made their fans feel made them legends (as well because of the music). How are you able to make your business legendary? Create a brand meaning something to the market, something that's different, that stands out. Have a personality.
Get Discovered
Imagine if the likes of Elvis, The Rolling Stones, U2, and Oasis had hidden in their bedrooms not sharing their music with the planet. you wish to create your business discoverable. How are you able to best share your products or services with as many fans as possible?
Engage together with your fans
The first thing any Rockstar does once they win a reward is to thank the fans. Without fans, a Rockstar is….not a rockstar. Without customers, your business won’t exist. placed on live events, visit your clients in the flesh, over the phone, on social media. Use your social channels to provide them a backstage pass to your business and show them what happens behind the scenes. Make them feel special. And it goes without saying that your key customers are your superfans. Use your superfans to assist you to spread the word and grow your fanbase.
Don’t forget the extras
Even back within the day, it had been never nearly the music. it absolutely was about the live tours, the posters, the T-Shirts, the merchandise. moreover because of the music sales. How are you able to upsell and/or down-sell to your customers? are you able to diversify what you offer and make more money?
Get good backing
Imagine where the Beatles would have ended up without Epstein. you wish to understand what you’re best at and recruit people to fill the gaps. If you’re great on the financial side of your business but the marketing gets left behind then you would like to induce some backing and someone to manage this for you.
