As the year draws to an in-depth, you would possibly want to think about the way to keep your website fresh. Digital marketing is so dynamic. Almost monthly, Google rolls out a brand new update. Your competitors also are bobbing

up with new strategies to usher in more potential clients.

To avoid getting left behind, you would like to create sure your website is prepared to assist you to meet your business goals for 2021.

In this blog post, we’ll discuss tips for updating your website. the following pointers can help improve your computer program rankings, increasing your traffic, and generating more leads.

Let’s begin.
Conduct a web site audit.

Before you create any changes to your website, you would like to conduct an internet site audit.

A website audit should evaluate your website’s current status, grading factors like SEO, mobile-friendliness, website speed, content, and more.

You need to seem into each of those aforementioned factors, so you’ll know what you wish to figure on before 2021 rolls around.

For example, you may discover that your website is slower than average after conducting an internet site audit. this might have a large impact on your business since a slow website affects your computer program rankings and sometimes ends up in a negative user experience.

If you’re unsure a way to start, we recommend trying SEOptimer, SEO Analyzer, and SEMRush.

SEOPtimer is that the most beginner-friendly out of the three, and you may like better to use it if you've got limited experience with digital marketing tools.

The tool’s audit is kind of straightforward and simple to grasp. It gives your website an overall score and also scores it in several categories, including SEO, Usability, Performance, Social, and Security.

SEO looks at how optimized your website is. It checks if your webpages have title tags and meta descriptions if they need header tags and if they use relevant keywords often enough.

It will also tell you which keywords you’re currently ranking for. you would possibly discover that you’re ranking for unexpected but potentially useful keywords. you may then optimize your content and improve your rankings even more.

Usability checks if your device is accessible across all kinds of devices and if it loads quickly. Since the bulk of users now access the web on mobile phones rather than computers, having a mobile-friendly website is more important than ever.

Social checks if your website is integrated along with your social media accounts, making it easy for users to share your content on social media platforms. as an example, it checks if your website is connected to your Facebook, Twitter, Instagram, and LinkedIn accounts.

Lastly, Security checks if your website protects user data and can't be easily compromised. for instance, SEOptimer will deduct points from your Security score if email addresses is found in plain text on your website.

At the tip of the SEOptimer audit, you’ll see a listing of recommendations, possible improvements that you simply can implement on your website.

We recommend listening to those recommendations. you may then determine which of them will have a significant impact on your stats and prioritize them.
Do competitive research.

To improve your rankings, ensuring your website is nearly as good as your competitor’s isn't any longer enough. you've got to form sure your website is healthier.

Doing competitive research is important for getting ahead within the digital marketing space. you would like to see who your competitors are, analyze what they’re doing, and are available up with how to make something better.

You’re essentially identifying what’s working for them and applying it to your own website, except at this point, you’re adding a touch something extra.

The results of your competitive research can function a superb guide for improving your website.

For example, your blog post is currently within the seventh spot for a keyword that might herald lots of traffic to your website. moving into the highest three for the said keyword could have a major impact on your conversion rate and facilitate your generate more leads.

You do a fast Google search and punctiliously study the top-ranking websites. Here are a number of your findings:

The top-ranking website contains a slightly higher domain authority than you.
All the blog posts within the top three are longer than your blog post.
Two out of the three blog posts are better optimized than yours. They use headings, alt text for images, and sprinkle the target keyword strategically throughout the content body.

For starters, you may create an action arrangement to improve your domain authority. you'll get links from relevant authority websites, signaling to look engines that users find your content valuable.

You might also consider rewriting your blog post. you may expand on points that the top-ranking blog posts only touched on and add more images and even video. the chances are endless.

The main point is, you’re trying to make something better than what’s already topping computer program results pages.
Do keyword research.

Keyword research tells you which of the keywords potential customers are using to search out you. you'll be able to then optimize your content to form sure you’re among the highest results for these keywords.

The entire process begins with identifying who your target market is. try and answer the subsequent questions:

How old is your target audience?
Where are they located?
Where do they spend most of their time online and offline?
What are their major pain points?
How can your product or service help these pain points?

After answering the above questions, an image will begin to emerge. you'll be able to then more easily determine which keywords your target market will use to search out you. as an example, if you cater to users in a very specific area, you'll be able to target location-specific keywords.

List down a bunch of keyword ideas. you'll be able to then use tools like SEMRush, Ubersuggest, and Ahrefs ideas to seek out more keywords and to work out which of them are worth targeting.

You should take the subsequent stats into account:

Keyword Volume – this is often what proportion of traffic a keyword gets during a given timeframe.
Keyword Difficulty – this can be how difficult it might be to rank for a keyword. Usually, the upper the keyword difficulty, the harder it's to rank for.

At first glance, you may be tempted to travel after the keywords with the very best volume. However, you furthermore may must take consider search intent or why a user is trying to find something in the first place.

Let’s compare the keywords “how to cook pasta” and “Italian food near me”. Clearly, users trying to find “how to cook pasta” want to find out while users looking for “Italian food near me” are able to buy something. If you’re an Italian restaurant, it’s obvious which one you ought to target.