As time goes on, per annum brings new advancements in technology that have the potential to bring new opportunities to the digital marketing world, especially SEO.

The last most important example of this might be the recognition growth of smartphones and mobile devices no over 10 years ago, which have continued to alter the landscape of digital marketing up to the present day. But now, as time has gone on there’s a replacement player which in recent years has begun to change the sport of digital marketing and SEO yet again — voice search.

Voice search is big immediately and it’s only visiting get bigger. With everybody who includes a smartphone, tablet, smartwatch, or smart-whatever having the power to use a minimum of one kind of voice search, it shouldn’t come as a surprise that the quantity of users who make the most of those virtual assistants is increasing.

Voice recognition technology has significantly improved since its inception, and 20% of queries on Google’s mobile app and Android devices are made with voice, while 31% of smartphone users use voice search a minimum of once per week.
Optimize Your SEO for Voice Search

Lots of users always attempt to keep their searches brief and specific. for instance “web design Toronto” could be a query that someone might type into Google to seek out what they’re searching for. It’s short and straightforward but Google has come to know queries like these and convey up the relevant results.

As Google and virtual assistants get smarter and more people to begin to use voice search, search queries are getting down to becoming more natural and conversational instead of very short and generic. So what someone would usually search as “web design Toronto” into Google the identical person might ask their phone “Show me an inventory of web design agencies in Toronto”. For this reason, optimizing your website's content for voice search would force you to implement long-tail keywords like “web design agency in Toronto” in your SEO plan instead of “web design Toronto”.