Have you ever sat at your desk for WAY too long, looking at a blank document and trying to work out what your customer wants and the way that’ll impact what you post on Facebook?
You’ve been tasked with implementing a social media content creation strategy, and are attempting to come up with some fresh ideas on the way to move it.
Think about it. It’s Monday morning. You’re feeling fresh from the weekend, work clothes are on point, but your marketing and content creation ‘creative juices’ just aren’t flowing.
The weekly schedule of Facebook posts is about as empty as a depleted fuel indicator right about now.
But fear not, for we’ve come up with some excellent, amazing, awesome questions that’ll facilitate your determine everything you wish to understand about YOUR customer to make the content they need, and never be stuck again.
Before we mire into things, it’s important to notice that understanding your audience’s needs begins with the creation of a customer avatar.
When creating an avatar, you’ll give some thought to the below questions.
What am I able to do to assist my audience?
Your customer goes to hit some extent in their lives after they say, ‘I NEED THIS, and I’m visiting search for it.’
“THIS” is your product, but your customer may not be trying to find it directly, they could be looking for something that helps their current situation.
Imagine you have got an important business meeting springing up, but you're self-conscious about your breath smelling bad after those garlic prawns you had for lunch. Delicious, yes. But the scent on your breath, not so good.
You quickly duck bent on the closest supermarket for a packet of gum.
Ask yourself this. Would you purchase a packet of gum because its packaging has advertised itself as ‘The Best Gum within the World,’ or a packet that’s packaging conveys that your breath is going to be ‘Minty Fresh in No Time.’?
What are their goals?
Your product is intended to create your customers’ lives better and easier in how, shape, or form.
Take the gum example. Your content has to support this goal.
Why? Because it’s about SPEAKING TRANSFORMATIONALLY to your audience.
When you know what your customers’ goals are, you'll tailor your content to assist them to reach these goals. What you're offering will GET them there.
It’s all about appealing to their ideal AFTER STATE, that is, the state they require to attain by using your product.
In the case of chewing gum, the best after state is fresh, minty breath.
Who does my audience usually head to for advice on this topic?
Knowing what your customer wants goes far beyond what goals they need concerning your product or service.
When constructing your customer avatar, we want to give some thought to your ideal customer’s ‘gurus.’
What ‘gurus’ do they give the impression of being toward for inspiration, guidance, advice?
When considering this, use the ‘But nobody else would’ rule.
Here’s an example. Everyone knows Leanardo Leonardo is an artist, so he’s not the sort of guru you’d be puzzling over if tailoring content towards local artists.
This is where some research into the local art scene would are available in handy. You could, as an example, share some videos about local artists talking about their work, or do some research about local exhibitions and generate content around that.
Handy hint – Using the ability of SEO, you'll be able to customize content for your customer toward what they’re searching for, and acquire more organic reach toward your content.
What are their sources of information?
Knowing what your customer wants from you is one thing, but now you would like to understand how they need to consume it. Some want to read, while others would rather watch a YouTube video.
We’re specializing in social media content here. So perhaps for an audience who enjoys video, you ought to concentrate on video creation and video resharing.
Let’s say you’re within the shoe sales industry. Sharing a podcast on your socials perhaps isn’t the proper platform for your audience, who are more likely to look at a two-minute video about ‘Easy Ways to keep up a Pair of Shoes.’
Essentially, you don’t want to be writing blog articles when your customer would instead be watching videos. you would like to form and share the content that they’re trying to find.
Do you want to optimize your content and learn more about the customer avatar? Get up-to-date with us today.
