As many of you will or might not be aware…

Google has scheduled an algorithm update for May this year (yes, another one), focused on improving a user’s experience on an internet site.

So what's page experience?

Google’s update focuses on three essential features that impact the user experience.

Slow page speeds
Bad structure & design
Lack of engagement

It also includes metrics in Google’s Web Vitals to try and do with a site’s loading speed, interactivity, and visual stability.

What does this mean? Well, so as to rank a website, Google will observe how quickly its pages load and the way mobile-friendly it's.

Have a slow website that’s overloaded with large images and an excessive amount of content? This won’t sit well with Google.

This includes updates to Google’s existing Signals from Core Web Vitals like mobile-friendliness, safe-browsing, HTTPS security, and intrusive interstitial guidelines.

So you may be wondering, why do you have to concentrate on the current update?

It seems evident that pages that fall below the new benchmarks are left behind within the rankings. this may mean a big drop in traffic to your website.

Optimizing for mobile search is additionally non-negotiable at this stage of the sport. you've got a pair of months left to form sure you’re well-positioned to avoid being negatively laid low with the updates.

BridgeWeb Tip: Use our FREE INSTANT WEBSITE AUDIT to place your website to the test and see if it’s up to scratch.