Website engagement may be a term relating to how website users interact with a website, the actions they tackle that website, and whether or not that user then becomes a conversion.

so as to style a successful website, which prioritizes user engagement you wish to confirm the subsequent factors are being considered.

Reduce your page load speed.

You have one chance to create a primary impression, make sure you make a decent one with a top-speed website. A slow loading web content may be a known conversion killer, such a lot in order that a Soasta study found that pages loading one second slower can experience up to a 56% increase in their bounce rate. Once users leave your site it's also highly unlikely they're going to ever return. to confirm you're receiving optimal website engagement from your users conduct a page speed test to take care your page load speed isn’t letting you down. Simple improvements like limiting the number of images used across your posts can have a giant impact on your page load speed.

Ensure your site is straightforward to navigate.

Another way to extend your website engagement is to create sure your site is straightforward to navigate. Poor navigation often leads to poor website engagement, if a user cannot navigate your website, they're going to simply leave. The key here is to stay things simple and ensure your navigational structure makes it easy for your user to seek out what they're trying to find. For this reason, an inquiry box may be a great tool to incorporate on your site.

Make your site responsive.

The majority of users will use their mobile phones to access your website, making a responsive web design critical so as for your site to interact with both desktop and mobile users. If your site isn’t responsive, it'll become increasingly frustrating for your mobile user to navigate, and that they will simply leave your site as a result.

Collect email addresses

User engagement doesn’t end after the primary visit, you would like to keep up this engagement, and collecting email addresses could be a good way to drive those visitors back. you'll be able to then use these email addresses to channel any updates, offers, new blog posts, etc to bring users back to your site. a perfect thanks to capturing those email addresses is thru subscription boxes.

Know your audience

In order to have interaction with your audience, you wish to grasp your audience. you would like to grasp what they require once they come to your site and their design preferences. User feedback is imperative to know areas needing improvement across your site. Adding surveys to your site may be a good way to receive this feedback. Observing your audience using your site would even be a valuable exercise to choose out areas requiring improvement.
So there you have got it, our top 5 considerations to extend website user engagement. If you need any more support or advice on this subject be at liberty to contact us here at Darren Langley Web Design, we've got a team of designers who can advise you on the suitable steps to require to confirm your site is functioning likewise because it can for your business.