In a word of social media, SEO, vlogs, landing pages, and other various marketing tools available, it's sometimes hard to recollect one among the primary real, measurable digital marketing tools was good old PPC, or because it is thought now – Google Ads.
The marketing mammoth has grown over the years into a multi-platform and device advertising giant. it's hard to believe that this year will mark the platform's 20th birthday. At BridgeWeb Digital, we still think that Google Ads is more important than ever and will be at the center of your digital marketing strategy.
Why? Let’s have a glance.
Speed
In a world where time means money and being head means the difference between success and failure getting results can sometimes be the sole priority. While SEO in some cases may be a slow burn to success, Google Ads can facilitate your direct traffic and customers you wish to your website quickly. Yes, you’ll be paying for the traffic, but using Google Ads with a modest budget can facilitate your get the correct eyes on your product or services. we discover that a lot of new business start-ups enjoy this method of working. While the team at BridgeWeb is working to grow things organically, our Google Partners certified team can help customers gain all-important initial traffic and conversions.
Google Ads Conversions
Talking of conversions, you’ll know your business inside and out. You’ll know your profit margins and the way much every single lead is worth to you. If you don’t, this can be an excellent place to begin because it can facilitate your see your budget. Once you have got your budget in situ, by utilizing a mix of Google Ads, Analytics, and Tag Manager, you'll track a raft of actions on your website and provides them each a worth. you'll be able to then determine where your leads or sale are coming from and their value. you'll make real-world decisions based upon the info before of you. If product X isn’t selling moreover, you'll be able to commit to up your Google Ads budget, otherwise, you could value more highly to pull the merchandise promotion altogether and put the money into things that are converting and making you money. Everything within Google Ad is traceable, from phone calls to inquiry forms; you'll track everything that happens on your website.
Predictability
Google Ads is predictable. In its rawest form, it's an advertising platform, that's powered by money and keywords. While SEO is receptive to traffic changes from fluctuations in keywords, Google Ads will perform to the identical standard daily, counting on your budget and competition. Google Ads works on a system, where if you feed it enough budget and your campaigns are maintained, you'll get precisely what you wish from it.
Scalability
We love writing content at BridgeWeb. Our digital marketing team will work on a large range of topics for our clients each month to assist them to achieve their goals with relevant keyword ranking and organic traffic. But as stated before, building your organic presence, especially from the beginning takes time, and it also takes time to scale. Content must be cultivated, which again, takes time. Google Ads doesn’t require months and months to rescale to an appropriate size. If you would like more clicks, more leads, and more business, all you would like to try and do is allocate more budget to your Google Ads campaigns and see them grow. In the meantime, while Google Ads is functioning on getting you the initial business you wish, you'll be able to be working to develop your content strategy and grow your organic rankings and traffic. If after some months of intense Google Ads activity, you are feeling such as you are in a very good position to reduce your spending, you can. Google Ads is pliable with relevancy to you and your needs.
Intent
Do you get the occasional inquiry that doesn’t fit your needs and your business? Somehow or some way, someone has found your website and sent you a contact us form, or, has picked up the phone just for the decision to finish with neither customer nor company coming to a resolution, sale, or start of a long-lasting relationship? It’s identical with all businesses; you wish quality leads that have an honest chance of converting. you would like your business to be ahead of the proper eyes. Google Ads is that the perfect thanks to getting the proper quiet exposure you wish. Rewind 15 years, you were advertising to each man and his dog. Yes, your ads were running with targeted keywords, but what if your product falls into some different types of industries? you may find yourself with dud leads. Fast forward to today, and you'll get your adverts before of the proper people, defined by custom audiences and website visitors. Google Ads’ algorithm can bid for you reckoning on the visitor and also the possibility they'll convert. All in all, you save click budget by making the relevant people see your ads, and successively, these people have the next conversion rate. Winner winner!
There are many viable “pay per click” solutions available and everyone includes its advantages, and everyone will suit your business differently. Whatever your business, Google Ads could be a good way to interact with an audience and deliver real results.
