We’ve all heard the phrase “a little of data is dangerous”. it's applied to each walk to life and digital isn’t an exception. At BridgeWeb, we work with an eclectic range of clients. From leading engineering and manufacturing companies to local authorities, schools, and colleges, to online retail giants.

What we are attempting to mention is, we work with a large range of various businesses, who have different goals and targets. These organizations employ the most effective of the simplest to run their respective departments, and that they all have the specified skills and knowledge to try and do so.

However, especially in digital, sometimes a bit of knowledge is often dangerous. Especially after you are working with websites and algorithms. You wouldn’t let any random person fix the brakes on your car simply because they'll drive. Why do you have to leave your digital marketing and website to someone who only uses social media and “surfs the net”? this can be why we feel that leaving the digital to the experts is usually the simplest option. Why? Let’s discover.

Cause Irreparable Damage

Getting the most effective results for your website can, in some cases, be a tough task – that’s why people hire us! It will be frustrating every now and then. you'll work really hard, generating new and fresh content but don’t actually see the results you wish.

With things like SEO, time plays an enormous factor, you're playing the long game. There aren't any shortcuts, no go direct to travel and collect $200. Some people will observe trying to require a shortcut to induce short-term gains, which is incredibly dangerous. Keyword stuffing and other naughty blackhat tactics which is able to affect your rankings and traffic even further. you may think that you simply are on the road to success, but thinking that you just can get to the highest of the search engines this manner could be a recipe for disaster. What you may not realize is you have got done real damage to your online presence, damage that you just will never pass through.

We’ve had clients come to us within the past, and we’ve literally had to start out from scratch. New website, new hosting, new domain – the old site incorporates a black mark against it and can never gain the highest rankings it deserves. With a touch little bit of patience and toil, the team at BridgeWeb can work with you to develop a transparent digital strategy that may facilitate you to achieve your long-run goals.

Cost You Money

Making uninformed decisions about your website and digital marketing can cost you within the long term. That car we mentioned before that needed the brakes fixing, now we are near to refill with fuel and have put unleaded in rather than diesel. Take PPC, for instance. With a basic understanding of things like CPC and CPA, keyword identifiers, and using the recommendations tab from Google, you'll be able to indeed founded a really basic Google Ads campaign. Once your campaign starts to work up activity it is very dangerous just to depart things running within the background and think the labor is finished. PPC needs constant attention and Google is bringing out new features all the time, features that can facilitate your growth your business.

Focus On the incorrect Thing

There are many websites and digital marketing tools out there. These tools can facilitate your rank an entire raft of data and goals. We’ll be honest, we use some bespoke systems here at BridgeWeb to induce the simplest from our clients’ websites. However, we use the most effective systems available to trace specific things. we all know exactly what we are trying to find, the way to interpret the info, and more importantly, come up with solutions to further boost rankings and traffic. What a number of these systems can do, however, is highlight the incorrect thing to appear at which may be very dangerous once you have limited time. Then you're watching your website data, you would like to know what you're staring at. you furthermore might must factor your business type into the information. If you're a seasonal business and you have got highs and lows at different times of the year, of course, your endeavor and website activity will follow. What we are attempting to mention, is typically people can hear a buzz word in digital, “my bounce rate is basically high” and also the like. However, understanding why this can be happening is much more important than reporting on that happening.

Damage Your Brand

It is hard to believe that in exceedingly few clicks, irreparable damage may be done to your brand. Sometimes doing what you're thinking is correct actually isn’t. does one want to be the brand that ended up getting blacklisted on Google? Probably not. it's always best to figure out the office that has the abilities and knowledge in delivering digital strategies and website projects daily. it's our bread and butter, we try this a day and have built up our skills in digital. We aim to assist grow your brand unitedly with you so your brand develops within the correct, organic manner and not in a way that will cause devastating damage to your online presence.