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1. Dress your Industry  To some extent, the clothing you wear on camera should be influenced by the business you work for or the industry you work in.  A suit is a great look but if you run a plumbing business, it may be better to dress how your customer is used to seeing you.  There are levels of professionalism that you can dress to, but the way you dress should match your occupation, the company you work for, and the industry you are in. 2. Dress comfortably, but to impress  It’s natural when being filmed to want to look your best, but you don’t want what you’re wearing to affect your performance. If you’re uncomfortable on camera, it will show, so it’s a good idea to choose an outfit that makes you feel relaxed and confident.  It’s also important to wear something that represents your brand. Here at Caffeinate, we wear our company shirts, just to get that little bit of extra branding out there!  A suit jacket might look great, but it can also be restricting for some people. Too many layers can get warm under the lights or when the temperature is just that little bit hotter. It sounds simple, but small details like these can make a big difference when it comes to performing best on camera. 3. Avoid stripes or patterns  Flannel was an excellent look for 90’s music videos. Still, stripes and patterns are rarely a good fit for video marketing content; they can read funny on the camera and turn a great work of art into an unwatchable video.  More often than not, you’ll distract your audience from the core message you’re trying to get across. Best practice? Stick to solid colours. 4. The perfect colour  In general, muted colours are best practice and tend to look the best on camera.  It’s also important to consider background colours when thinking about how to dress for video.  When it comes to doing a green screen video, wearing green is a big no-no.  Avoid pure white. Light reflects off of brighter surfaces, so the lights for the camera will reflect off of your shirt more than your skin, making it look like you’re glowing.  Think of it as that ‘blinding’ effect you get when you’re behind the wheel of a car on a cloudy day.  On the other hand, black will not show any details, so you may look ‘formless’ and have a “floating head” effect. 5. No to logos  This might not come up often, but when creating video marketing content, you probably don’t want another brand splashed all over the screen.  When you’re on-camera, make sure that you dress professionally for the day and leave the Nike sweatshirts at home. 6. Mind the mic  For ‘talking head’ style videos (A person talking into the camera), you may find yourself with the need to use a lavaliere (clip-on microphone). Of course, that means you’ll need something to clip it to.  A button-down shirt, jacket lapel or cardigan-style sweater are all very microphone-friendly clothing options. 7. Leave the big jewellery at home  If you’re married, we’re not saying you need to discard your wedding ring for the sake of the camera. You still want to make sure any jewellery doesn’t distract your audience.  Dangly bracelets and earrings, elaborate necklaces or large broaches can be noisy (especially when using a lavaliere) or create a shine that distracts the eye. Again, you want to keep your audience focused on the valuable message YOU have to share.

A Few Tips for Choosing the Right Clothes for Your Marketing Video

Dress your Industry

To some extent, the clothing you wane camera should be influenced by the business you're employed for or the industry you're employed in.

A suit could be a great look but if you run a plumbing business, it's going to be better to decorate how your customer is employed to seeing you.

There are levels of professionalism that you just can dress too, but the way you dress should match your occupation, the corporate you're employed for, and therefore the industry you're in.

 

Dress comfortably, but to impress

It’s natural when being filmed to require to appear your best, but you don’t want what you’re wearing to affect your performance. If you’re uncomfortable on camera, it'll show, so it’s a decent idea to decide on an outfit that produces you are feeling relaxed and assured.

It’s also important to wear something that represents your brand. Here at BridgeWeb, we wear our company shirts, just to urge that small little bit of extra branding out there!

A suit jacket might look great, but it may be restricted for a few people. Too many layers can get warm under the lights or when the temperature is simply that tiny bit hotter. It sounds simple, but small details like these can make an enormous difference when it involves performing best on camera.

 

Avoid stripes or patterns

Flannel was a wonderful explore for 90’s music videos. Still, stripes and patterns are rarely a decent suited video marketing content; they'll read funny on the camera and switch a good work of art into an unwatchable video.

More often than not, you’ll distract your audience from the core message you’re trying to induce across. Best practice? keep on with solid colors.

 

the right color

In general, muted colors are best practice and have a tendency to appear the simplest on camera.

It’s also important to think about background colors when considering the way to dress for video.

When it involves doing a green screen video, wearing green could be a big no-no.

Avoid pure white. Light reflects off of brighter surfaces, that the lights for the camera will reflect off of your shirt quite your skin, making it appear as if you’re glowing.

Think of it like that ‘blinding’ effect you get when you’re behind the wheel of a car on a cloudy day.

On the opposite hand, black won't show any details, so you will look ‘formless’ and have a “floating head” effect.

 

No to logos

This won't come up often, but when creating video marketing content, you most likely don’t want another brand splashed everywhere on the screen.

When you’re on-camera, confirm that you just dress professionally for the day and leave the Nike sweatshirts reception.

 

Mind the mic

For ‘talking head’ style videos (A person talking into the camera), you will end up with the necessity to use a lavaliere (clip-on microphone). Of course, meaning you’ll need something to clip it to.

A button-down shirt, jacket lapel, or cardigan-style sweater are all very microphone-friendly clothing options.

 

Leave the massive jewelry reception

If you’re married, we’re not saying you would like to discard your ring for the sake of the camera. you continue to want to create sure any jewelry doesn’t distract your audience.

Dangly bracelets and earrings, elaborate necklaces, or large broaches will be noisy (especially when employing a lavaliere) or create a shine that distracts the attention. Again, you wish to stay your audience focused on the dear message you've got to share.

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