Many marketers don’t really associate email marketing and SEO. After all, emails aren’t indexed by search engines, so that they don’t really facilitate your rank higher. However, that doesn’t mean email marketing and other digital marketing strategies can not be utilized in conjunction with SEO.

With planning and coordination, email marketing is often very beneficial to your SEO efforts. Still not convinced? Take a glance at three benefits that email marketing can wear your SEO.

It boosts your social media presence.

There is strong evidence that your social media presence is directly associated with your ranking on search engines. In fact, an analysis of 23 million social media shares found that the five most shared pages on social media sites like Facebook, LinkedIn, and Google+ also are the five highest-ranking pages on Google.

This is why you want to include social media sharing links or buttons in your emails. Doing so makes it an entire lot easier for your subscribers to share your messages and promotions on their social media pages. When those who are unaware of your brand see you on social media, their instinct tells them to look for you on Google, which naturally brings traffic to your website.

It helps you in content creation and promotion.

Don’t disregard old emails or newsletters just yet—it would be a waste of content. Instead, take the content from your old emails, make edits as necessary, and switch them into high-quality blogs that you just can publish on your website. irrespective of the content in your old emails, you'll be able to definitely find ways to show them meaningful and valuable content for your audience.

You can turn previous newsletters you’ve sent into blogs by using identical content and turning them into blogs. Just is make some tweaks to the language as necessary, update (or remove entirely) any outdated information, and insert the right keywords. Alternatively, you switch newsletters into content offers within the style of ebooks and whitepapers.

This strategy also works on your other emails. The content on one short email isn't enough to remodel into a blog, so what you'll be able to do is collect content from similar emails and make it into one blog. However, confine in mind that you just still need to edit the content that you simply collect (and add relevant keywords) to create sure all of them tie together seamlessly. The blog should read sort of a focused and well-connected piece, not a hotchpotch of assorted emails.

The next thing you wish to try and do is promote your repurposed content through email. Your subscribers don’t visit your website every day to stay tabs on your new content, but they are doing spend lots of your time checking their emails.

Use people’s tendency to constantly check their emails to market your content. Here are some content promotion strategies you'll try.

-Send emails to push your novel blogs.
-Wait three days, then send follow-up emails for the identical content employing a subject line that’s something like this: “Hey [subscriber’s name], here’s a brand new blog post you'll have missed!”
-Segment your lists and send the content on to your most engaged subscribers moreover as subscribers who’ve made recent purchases from you.
Send emails to market your high-traffic blogs

Promoting your content through email enables you to drive significantly more traffic to your site while ensuring that your subscribers don’t miss out on content that would be valuable to them.

It builds brand awareness

With every share on social media, every bit of content you promote, and each email you send, people become more and more conscious of your brand. Take this scenario, for example.

A person who doesn’t yet know who you're sees someone on your Facebook feed share one in every of your popular blog articles. It piques the person’s interest so that they commit to click on the article to read it. Now, the person is even more curious about your brand and desires to understand more about what you'll offer in order that they click on the CTA on the blog and join up for your newsletter.

In this example, you’ve already achieved two things. you bought traffic to your website and a further name on your list—and this can be only 1 person. consider what could happen if it had been several people.

To make sure that you simply remain in the mind of recent subscribers, capitalize on this momentum by sending out welcome emails. Why welcome emails, you ask? Because they work, plain and easy. Welcome emails have a median open rate of fifty and a 320% higher revenue rate per email than other promotional emails

Welcome emails with the correct messages allow your brand to:

-Stay top of mind along with your subscribers
-Create the simplest impression you probably can
-Promote your products and repair
-Turn new subscribers into paying customers

Take your welcome emails to the subsequent level by automating them so they’re sent immediately whenever a subscriber is added to your list. This eliminates the danger of your brand slipping from your subscriber's minds, which is inherent in manual email sending.

When it involves building brand awareness, consistency is vital. Whatever you promise you stated in your welcome email, you have got to stay. If you mentioned in your welcome email that your subscriber will receive a weekly newsletter, then you wish to send the subscriber an email weekly, on an identical day and at the identical time.

Delivering on your promises won't just build brand awareness, it'll also foster customer loyalty, boost engagement and drive repeat traffic to your website—all of which have an on-the-spot impact on your SEO.

Wrap up

If employed in the proper way, email marketing is often a strong tool to use along with SEO. But if you would like to realize the simplest results, you've got to use all the digital marketing channels at your disposal, including social media, content marketing, and even paid to advertise.

When using digital marketing as a part of an omnichannel approach it helps drive brand consistency – it allows you to distribute your clear message across several channels and media whether that be remarketing, video pre-rolls, or email marketing – Your message is kept consistent to any or all who bump into it.