The websites and businesses that appear at the highest of your Google search result page don't seem to be random. Google ranks these websites employing a range of criteria.
If you adhere to these criteria for your website, you'll be able to also begin to seek out yourself at the highest of Google in your industry. Here are 7 steps to assist you to meet a number of those fundamental Google ranking criteria:
A Google-friendly website
The first step towards getting your website to rank on Google is to create a Google-friendly website. A Google-friendly website could be a website that's built with Google in mind. Clean code, user-friendliness and quick loading times (speed optimized) will make your website and Google fast friends. the first concern of Google is that the experience they provide their users. they're on a mission to present good quality and relevant websites within the search results. If your website can assist Google during this mission, then you're likely to rank.
Choosing a platform to create your website in is often overwhelming because there are such a large amount of options. In our professional opinion, WordPress is that the best choice for any business. The coding in WordPress is of a high standard and therefore the integrations are limitless. There’s no wonder it’s the foremost popular choice. Plus, as a result of the clean code, WordPress websites often rank better.
Set up a WordPress website today and you'll be on your thanks to getting your website to rank on Google. most hosting providers offer a package to host WordPress websites – making it very easy to urge the platform installed.
You can join up for hosting with the online Shack and find your WordPress website up and running within minutes.
Once you have got your WordPress website setup you wish to settle on a premium theme. Premium themes are well coded and optimized. we advise purchasing a subject matter using ThemeForest.net (a trustworthy and quality theme store). Our favorite theme on Theme Forest is The7. The developer team for The7 ensures this theme is consistently up to this point and their technical support is outstanding.
If you're low on a budget there's the free option. The free theme called Astra is one of the simplest to use. It uses Elementor page builder which is one of the foremost user-friendly builders for WordPress.There are a lot of YouTube videos to assist you to build a website in step with your chosen theme. be happy to convey us a need pay-per-hour assistance on 0110212992.
Fresh content is essential. When putting your website together target building amazing and original content. Google loves fresh content and imagery. ensure your content isn't longwinded so customers can quickly find what they're searching for.
SEO by Yoast configuration
Once your website is up and running, install a plugin called Yoast SEO. Trust me. it's the foremost popular SEO plugin out there today. This plugin will facilitate you together with your on-page SEO. once you write content, add imagery, add headings, etc, the plugin will offer you suggestions on how you'll be able to optimize that content for Google. The plugin may tell you that you simply don't have enough content on your page, or your content is simply too hard to read. It works with three color indications; green, yellow, and red. Green suggestions are good and are telling you that you simply have done well. Yellow is moderate, meaning that they're not urgent but fixing them would facilitate your rank on Google. Red is critical and desires to be fixed as soon as possible. Turning all dots green will likely boost your SEO significantly.
Google Webmaster Tool Set ups
Putting your website on Google Webmaster tools will help Google to “read” your website and so, facilitate your rank on Google. the primary thing to try to do is to seek out your XML site map from the Yoast plugin you setup above. to seek out the link follow the steps below;
1) log in to WordPress
2) Click the SEO tab on the left
3) Click on the Features tab on the highest (next to Dashboard)
4) Then scroll down and next to XML sitemaps, click the punctuation
5) Click “See the XML sitemap”
Once you have got your XML sitemap link sign-on with Google Webmaster Tools.
Follow the prompts when signing up. you'll need to verify the ownership of your website via FTP or DNS. Once you've got verified your account within the left-hand pane of the website, click on “Sitemaps”. Add the link to your XML sitemap (the one you found earlier) within the space provided and submit. you're done. Google can now index your website correctly.
Google Analytics Setup
Google Analytics helps you understand the potential customers that are viewing your website. this can facilitate your concentrate on the proper target market and provides you insights into the kind of individuals that are viewing your website.
Sign up on Google Analytics and follow the prompts.
Once you've got signed up you'll get a tracking code that appears like this: US-11111111-1
Copy this tracking code because you may need it to attach Google Analytics to your website. Once you have got your tracking code, login to your WordPress website and add a replacement plugin called “Google Analytics for WordPress”. The activated plugin will talk about a replacement tab within the menu, called Google Analytics. Click on that so add your tracking code. confirm “Disable Tracking” is ready to “no”. you're geared up. Log in to Google Analytics to work out your live website hits coming in. manipulate with Google Analytics! there's the most value this tool can provide for you. Having great analytical data is completely key to making a successful online business.
Google My Business setup
Adding your website to Google My Business may be a necessity because it boosts your local SEO – in a very big way. Google has given local businesses a chance to list their businesses, for free, on Google My Business. It gives you exposure to support your location. When people hunt for something relevant to your business within your location, there's a break that your business could feature within the search or map results.
Sign up on Google My Business.
Follow the steps below:
1) Type within the name of your business then click “Create a business with this name”
2) Click next
3) Then choose “Yes” for a location and click on next
4) Add your address and click on next
5) Choose whether or not you serve customers outside of this location, then click next
6) Choose a Business Category eg. “Website Designer”, then click next
7) Add your website address and get in touch with the number and so click next
8) Choose “Yes” for staying within the know and click on next
9) Click finish
You will have to verify that this business is yours by choosing a verification option.
Once you receive your verification code click on “Verify location” within the left-hand panel of your Google My Business profile. Once your business has been verified, your listing will start showing on Google.
Fill out the remainder of your business information by clicking on “Info” within the left-hand sidebar. Try filling out the maximum amount as you'll during this section, so your listing has relevancy when users find your business. Take a glance through all the opposite features and fill in what you'll to assist you rank on Google.
Once your listing is fully implemented, download the app for Android or IOS. Start adding posts to your profile. this may keep your listing up so far. On the desktop version of Google My Business, within the paw bar, click “Posts” to feature your posts. This website goes a protracted thanks to helping you rank on Google.
Social Media Setup
Social media could be a big SEO signal, an excellent thanks to creating link backs to your website and increase brand awareness. There is a good kind of social media platform you may use, but the large 3 are Facebook, Instagram, and LinkedIn. Creating a page or profile won’t get you very far though. the explanation social media is a good SEO tool is thanks to content. you may post content to your social profile for its effectiveness. For LinkedIn, specialize in SEO-friendly blogs and linking to your website. When it involves Facebook specializes in linkbacks. Social media platforms like Twitter and Pinterest can, if they're relevant to your business, facilitate your rank on Google.
Make sure you connect your WordPress website to your social media with Yoast. you'll try this within the social tab under the SEO menu once the Yoast plugin has been installed. Additionally, ensure you have got all of your social icons on your website. you'll be able to use the Fuse Social Floating Sidebar plugin.
Speed Up Your Website
Speeding up your website helps boost your SEO in an exceedingly big way. Google has made the speed of your website an enormous ranking factor.
One of the items that slow your website down substantially has large images or an outsized amount of images. Luckily, you are doing not must try to source and edit each image individually to mend this problem. Use the Imagify plugin to automatically shrink the pictures on your website.
Another thing that will speed up your website could be a cache plugin. A webpage keeps a ‘record’ of all data so as to load faster. it's called a cache. it's good practice to own a caching plugin installed on your site so as to manage the cache of your website. We recommend WP Rocket.
Call a consultant
When all else fails, don’t feel disheartened! It is extremely difficult to rank on Google. If you’re completely bored stiff with SEO, take a glance at our SEO packages and allow us to make sure of it!
